– The information system for the managerial decision-making process
– Development of planning and budgeting functions
– The decision-making process
– Strategic planning: definition of strategy, levels of strategy (corporate strategy, business area/unit strategy, business strategy), phases of the strategic process, portfolio analysis, portfolio matrix, critical success factors
– Models of organizational growth and development. Planning topics: external growth and globalization, flexibility, just in time model, outsourcing, total quality management, cost leadership, business process reengineering, benchmarking
– From strategic planning to budgeting. The budget and its elements.
– A systemic approach to control: goals and principles. Operating control, managerial control and strategic control. Effectiveness and efficiency: definitions and indicators.
– Control requirements: methods, accounting systems (financial accounting, cost accounting, standard cost, budget, variance analysis) and organizational structure (responsibility centers). Costing systems: Direct costing – full costing Activity Based Costing.
– Reporting. Performance Evaluation Models (Balanced Scorecard, Performance Prism, Common Assessment Framework)
– Case Study

Garrison, Norreen, Brewer, Managerial Accounting (13th Edition, McGraw-Hill International Edition)
Slides and articles on the website

2. Technological Cluster
3. Technologies and Environment
4. Technological innovation and quality
5. New opportunities in terms of technological innovation and implementation in the industrial reality, in particular dematerialization.
7. recall of basic concepts on development and sustainability at national, European and international levels
8. Contribution and the role of technologies to improve the efficient use of natural resources and the sustainable production
9.Clean technologies for sustainable production of goods,services, energy
10. recall of basic knoledge on sustainability, sustainable development and sustainable production
11. Life cycle thinking
12. Main instruments to evaluate total environmental, economic and social impacts ( LCA,ELCA,SLCA,LCC, footprinting...)
13. main Environmental management systems;

David Rainey, Sustainable business development: Inventing the future strategy, innovation and leadership, Cambridge University Press, 2008 (part of the test book: Chapter 1,2)
Mark Dodgson, David Gann, Ammon Salter, The management of technological innovation, Oxford University Press, 2008 (part of the test book Chapter 3,5,6,7).

Consumer behavior

The management of the consumption experience and emotions

Consumption and the construction of the self

Consumer perceptions and attitudes

Digital marketing and its environment

Online consumer behavior

Online analytical marketing

Knowledge exchange and collaborative innovation

Measure marketing performance

Measure web-marketing performance

The advantages of investing in CRM

The dynamic model of customer loyalty

CRM policies

Loyalty programs

Managing multichannel and innovation in commercial enterprises

Readings for ATTENDING students:

Olivero N., Russo V., 2009, Manual of Consumer Psychology, McGraw Hill, Milan (chapters 4 and 6)

Addis M., 2007, For use and consumption. Experiential marketing for the manager, Milan, Financial Times Prentice-Hall (chapters 2 and 3).

Wind J., Mahajan V., 2001, Digital Marketing, Wiley (chapters 7 and 9).

Valdani E., Ancarani F., 2009, Strategic Marketing. Vol. 3, The results of marketing strategies, Egea (chap. 6).

Costabile, M., 2006, "Customer loyalty and customer relationship management", in AA.VV. Management: Sales and Trade Marketing, Bocconi University Publisher, Milan, pp. 178-217.

The cases discussed in the classroom: Jagermeister and Omnitel One (a copy is deposited in the Library);

Slides

Course notes.



Readings for NON-ATTENDING students:

Olivero N., Russo V., 2009, Manual of Consumer Psychology, McGraw Hill, Milan (chapters 4, 5 and 6)

Addis M., 2007, For use and consumption. Experiential marketing for the manager, Milan, Financial Times Prentice-Hall (chapters 2 and 3).

Wind J., Mahajan V., 2001, Digital Marketing, Wiley (chapters 1, 2, 6, 7, and 9).

Valdani E., Ancarani F., 2009, Strategic Marketing. Vol. 3, The results of marketing strategies, Egea (chap. 6).

Costabile, M., 2006, "Customer loyalty and customer relationship management", in AA.VV. Management: Sales and Trade Marketing, Bocconi University Publisher, Milan, pp. 178-217.

Castaldo S., 2008, Retail & Channel Management, Egea, Milan (chapters 4, 5, 6, 7 and 9).

The cases discussed in the classroom: Jagermeister and Omnitel One (a copy is deposited in the Library);

Slides

Course notes.

1. INTRODUCTION TO COMPETITION LAW: THE FUNCTION OF COMPETITION LAW, SOURCES OF COMPETITION LAW, EUROPEAN LAW INFLUENCES, THE INSTITUTIONS FOR ENFORCEMENT.
2. EC COMPETITION LAW AND POLICY: ARTICLE 81 ELEMENTS OF AN INFRINGEMENT AND APPLICATION: UNDERTAKINGS; AGREEMENTS, DECISIONS AND CONCERTED PRACTICES, THE OBJECT OR EFFECT OF PREVENTING, RESTRICTING OR DISTORTING COMPETITION, AGREEMENTS FAILINGS OUTSIDE ARTICLE81, EFFECT ON INTER-STATE TRADE; DE MINIMIS DOCTRINE. ARTICLE 81: INDIVIDUAL AND BLOCK EXEMPTIONS.
3. EC COMPETITION LAW AND POLICY: ARTICLE 82 ELEMENTS OF AN INFRINGEMENT AND APPLICATION; UNDERTAKINGS; EFFECT ON INTER-STATE TRADE; DOMINANT POSITION-RELEVANT PRODUCT MARKET, GEOGRAPHICAL MARKET, TEMPORAL MARKET; ABUSE.
4. ENFORCEMENT OF ARTICLE 81 AND 82.
5. EUROPEAN COMPETITION LAW AND PUBLIC ENTERPRISES
6. HORIZONTAL AND VERTICAL RESTRAINTS, OLIGOPOLY AND PRICE DISCRIMINATION: EXAMPLES OF ANTI-COMPETITIVE PRACTICES.
7. INTELLECTUAL PROPERTY: HORIZONTAL AND VERTICAL AGREEMENTS, ANTI-MONOPOLY CONTROL, UK AND EC LAW.
8. CONTROL OF MERGERS: UK AND EC LAW. 9. EUROPEAN COMPETITION LAW AND STATE MEMBERS COMPETITION LAW

STUDENTS CAN CHOOSE ONE OF THE FOLLOWING BOOKS:

JONES, A. AND SUFRIN,B. (2007) 3RD ED. EC COMPETITION LAW, OXFORD UNIVERSITY PRESS.
KORAH,V. (2007), AN INTRODUCTORY GUIDE TO EC COMPETITION LAW AND PRACTICE, HART PUBLISHING.
RODGER, B & MACCULLOCH, A (2008) COMPETITION LAW AND POLICY, CAVENDISH PUB LTD
WISH, R (2008), 6TH ED. COMPETITION LAW, OXFORD UNIVERSITY PRESS.

Large, highly integrated companies are generally seen as the economic institutions which best represent the capitalist system: for this reason the main focus of the course will be to analyse the structure of these companies in different time periods. It is, nonetheless, worth remembering that the numerous economic structures and competitive conditions that have arisen over time in the West have led to the appearance of a variety of different types of company. With this in mind, the first part of the course will look at various general themes within economic history from the first industrial revolution to the end of the last century, in order to provide a general frame of reference within which to place the evolutionary process of modern industrial companies. The second part of the course will include a detailed investigation of twentieth century companies, with the aim of tracing a comparative profile of the forms of economic development that characterised Western capitalism in different time periods; finally, we will use the example of specific companies to further understand the situation in Italy, a country which has been seen as representing the different ways of understanding and doing business within the context of economic development in the twentieth century. This will allow us to reflect upon current theories of Italy’s ‘decline’, and upon the country’s future prospects.
The following themes will be covered during the course:
• Modern economic development and the paradigm of the ‘industrial revolutions’
• Businesses and the evolution of the socio-cultural environment: contexts and institutions
• The evolution in scale and structure of businesses: family companies, managerial companies and company groups.
• Company management and governance: organisation, work and advances in techniques.
• The rise and fall of public companies.
• Industrial concentration and corporate groups in twentieth century Italy.
• Business and government in Italy, from the birth of the Institute for Industrial Reconstruction (IRI) to privatisation policies.
• The scale of companies: big businesses v small and medium companies.
• Technological innovation and work in Italian industries during the last decades of the twentieth century.
• The fourth capitalism: scale and distribution; physiognomy; internationalisation; organisational structures

Alfred D. Chandler Jr., Franco Amatori, and Takashi Hikino (editors), Big Business and the Wealth of Nations, Cambridge U.P., Cambridge, Massachussets, 1997.

Geoffrey Jones and Jonathan Zeitlin (editors), The Oxford Handbook of Business History, New York, Oxford U.P., 2008.

MARKETING RESEARCH AND MARKETING INFORMATION SYSTEM
THE PROJECT DESIGN
EXPLORATIVE RESEARCH AND THE COLLECTION OF FIELD DATA: IN-DEPTH INTERVIEW & FOCUS GROUP
QUANTITATIVE RESEARCH: OBSERVATION
CONTENT ANALYSIS
QUANTITATIVE RESEARCH: SURVEY
QUANTITATIVE RESEARCH: HYPOTHESES AND THEIR TESTS
SEGMENTING MARKETS: FACTOR AND CLUSTER ANALYSES
POSITIONING: DISCRIMINANT ANALYSIS & CORRESPONDENCES ANALYSIS
EXPERIMENTAL DATA ANALYSIS TECHNIQUES: T-TEST, CHI-SQUARE, ONE-WAY ANOVA, TWO-WAY ANOVA, MAIN EFFECT, INTERACTION EFFECTS
CONJOINT ANALYSIS

One of two books of your choice:

1) Molteni L., Troilo G., Marketing Research, II edition, McGraw-Hill

2) Malhotra N.K., 2009, Marketing Research. An Applied Orientation, Pearson.

The approach of the Laboratory is applied and inter-disciplinary. The learning objectives are focused on the development of professional capacities in applied economics, with a planning that alternates lectures, practical classes and seminars with external experts.
Students will acquire skills in the subsequent fields of applied economics:
a) definition and interpretation of the main macroeconomic indicators; analysis of statistical sources and institutional reporting about the Italian and European Union economies;
b) territorial and sectoral analysis;
c) tools and methods for economic policies and planning, and application to public choices.
In the current edition the seminars devoted to monographic in-depth analysis will concern these topics: the productive structure of the Italian economy and different interpretations of its points of strength and of weakness; evolution of Italian public finance; effective inflation and perceived inflation; territorial analysis of the Italian economy; services of general economic interest and public utilities: markets and regulation, with specific analysis for public transport, energy production, production and distribution of electric and gas power; relations between banks and industries in Italy.
An integrant part of the course, that constitutes element for final evaluation, is the drafting, by each student, of a research report (a written report or an exercise in applied economics or other types of monograph study chosen with the agreement of professors).
The particular structure of the Laboratory requires the compulsory attendance to lectures and seminars.

The reference material is constituted mainly by reports and data bases of national and international public and research institutions (Istat, Bank of Italy, European Commission, Eurostat, OECD, IMF, etc.) and by reading lists for the thematic seminars.
It will be indicated during the classes and made available for students through the website of the course.

1. INTRODUCTION TO COMPETITION LAW: THE FUNCTION OF COMPETITION LAW, SOURCES OF COMPETITION LAW, EUROPEAN LAW INFLUENCES, THE INSTITUTIONS FOR ENFORCEMENT.
2. EC COMPETITION LAW AND POLICY: ARTICLE 81 ELEMENTS OF AN INFRINGEMENT AND APPLICATION: UNDERTAKINGS; AGREEMENTS, DECISIONS AND CONCERTED PRACTICES, THE OBJECT OR EFFECT OF PREVENTING, RESTRICTING OR DISTORTING COMPETITION, AGREEMENTS FAILINGS OUTSIDE ARTICLE81, EFFECT ON INTER-STATE TRADE; DE MINIMIS DOCTRINE. ARTICLE 81: INDIVIDUAL AND BLOCK EXEMPTIONS.
3. EC COMPETITION LAW AND POLICY: ARTICLE 82 ELEMENTS OF AN INFRINGEMENT AND APPLICATION; UNDERTAKINGS; EFFECT ON INTER-STATE TRADE; DOMINANT POSITION-RELEVANT PRODUCT MARKET, GEOGRAPHICAL MARKET, TEMPORAL MARKET; ABUSE.
4. ENFORCEMENT OF ARTICLE 81 AND 82.
5. EUROPEAN COMPETITION LAW AND PUBLIC ENTERPRISES
6. HORIZONTAL AND VERTICAL RESTRAINTS, OLIGOPOLY AND PRICE DISCRIMINATION: EXAMPLES OF ANTI-COMPETITIVE PRACTICES.
7. INTELLECTUAL PROPERTY: HORIZONTAL AND VERTICAL AGREEMENTS, ANTI-MONOPOLY CONTROL, UK AND EC LAW.
8. CONTROL OF MERGERS: UK AND EC LAW. 9. EUROPEAN COMPETITION LAW AND STATE MEMBERS COMPETITION LAW

STUDENTS CAN CHOOSE ONE OF THE FOLLOWING BOOKS:

JONES, A. AND SUFRIN,B. (2007) 3RD ED. EC COMPETITION LAW, OXFORD UNIVERSITY PRESS.
KORAH,V. (2007), AN INTRODUCTORY GUIDE TO EC COMPETITION LAW AND PRACTICE, HART PUBLISHING.
RODGER, B & MACCULLOCH, A (2008) COMPETITION LAW AND POLICY, CAVENDISH PUB LTD
WISH, R (2008), 6TH ED. COMPETITION LAW, OXFORD UNIVERSITY PRESS.

The approach of the Laboratory is applied and inter-disciplinary. The learning objectives are focused on the development of professional capacities in applied economics, with a planning that alternates lectures, practical classes and seminars with external experts.
Students will acquire skills in the subsequent fields of applied economics:
a) definition and interpretation of the main macroeconomic indicators; analysis of statistical sources and institutional reporting about the Italian and European Union economies;
b) territorial and sectoral analysis;
c) tools and methods for economic policies and planning, and application to public choices.
In the current edition the seminars devoted to monographic in-depth analysis will concern these topics: the productive structure of the Italian economy and different interpretations of its points of strength and of weakness; evolution of Italian public finance; effective inflation and perceived inflation; territorial analysis of the Italian economy; services of general economic interest and public utilities: markets and regulation, with specific analysis for public transport, energy production, production and distribution of electric and gas power; relations between banks and industries in Italy.
An integrant part of the course, that constitutes element for final evaluation, is the drafting, by each student, of a research report (a written report or an exercise in applied economics or other types of monograph study chosen with the agreement of professors).
The particular structure of the Laboratory requires the compulsory attendance to lectures and seminars.

The reference material is constituted mainly by reports and data bases of national and international public and research institutions (Istat, Bank of Italy, European Commission, Eurostat, OECD, IMF, etc.) and by reading lists for the thematic seminars.
It will be indicated during the classes and made available for students through the website of the course.