The network infrastructure. Transmission of information. Circuit-switched and packet-switched networks. Local networks. Topologies for local area networks. LANs interconnection. Software architecture for the network. Principles of operation of the TCP/IP. IP addressing, dotted decimal notation, netmask, gateway, DNS. Name authorities. (Chapter 1 of [1])

Network applications. Client/server Architectures. DBMS relational model. Differences between databases and data warehouses. HTTP Protocol: visualisation, http queries, http document specification, URI specification, HTML Language, the browser as a language interpreter; Definition of service proxy. Structuring of information in view of automatic processing. (Chapter 2 of [1]).

Information Theory. Shannon Communication Model. Information quantity. Information Entropy. Mutual Information. Application of information theory to automatic text processing. Information structuring for automatic analysis. (Chapter 2 of [2])

Search engines. Ranking algorithms: the mathematics underlying search engine. Browsing the Web and probability. Transition matrices and their eigenvalues. Interpretation of the principal eigenvector as a ranking measure (Chapters 6 and 7 of [4]). Ranking algorithms, search engines and interfaces. Advanced Google queries [5].

Structuring information. Introduction to the XML tagging language. XML syntax; Definition of a grammar using regular expressions. Definition of the DTD (Data Type Definition). [6]

Materiale didattico [1] James Kurose, Keith Ross. 2013. Reti di Calcolatori e Internet, ISBN:9788871929385.
[2] Manning, C. and Schütze, H. 1999. Foundations of Statistical Natural Language Processing. MIT Press, Cambridge, MA.
[3] Fabrizio Sebastiani. 2002. Machine learning in automated text categorization. ACM Comput. Surv. 34, 1 (March 2002), 1-47. DOI=http://dx.doi.org/10.1145/505282.505283
[4] Michael W. Berry, Murray Browne. 2005.
Understanding search engines: mathematical modeling and text retrieval. SIAM. ISBN:0-89871-581-4
[5] Stephan Spencer. 2011. Google Power Search. O’Reilly. 978-1-449-31156-8
[6] Luca Roversi, Gestione Strutturata dell'Informazione, online notes.

The programme is divided into a theoretical and applied section, the latter provided with Language Technologies for linguistic analisys data.
The theoretical section will introduce the following themes: word classes and lexical information, basic concepts in semantics and theories on meaning, structure in predicate and arguments (nouns and verbs), verb temporal and aspectual information, combinations of, and interactions between, words.
The applied section, with the help of the tools of information technology, will illustrate the research methodologies in use for linguistic data, in particular for the extraction of words, of combinations of words, and for their different typologies; it will also be devoted to a survey of frequency data which can be drawn from the existing corpora presented in the computer lab.
The applied section will be delivered by Dr. Piunno, expert in Language Technologies and corpus linguistics.

Students who attend classes may choose to write a small paper on some of the main topics of the course to be evaluated.

1) E. Jezek, Lessico. Classi di parole, strutture, combinazioni, Il Mulino, 2005 or successive editions.
2) R. Simone, Nuovi fondamenti di linguistica, 2013, McGraw-Hill (13 e 14 chapters (except section 14.6 pp. 278-281)
3) M. Squartini, Il verbo, Carocci, 2015 (the first three chapters).

The main characters of the Italian political system (1848-1994). The module will deal with the main characters of the Italian political system, from Risorgimento to the crisis of the 1980s and early 1990s, throught a long-term reading. It will be gave special attention to the period 1848-1914.

P. Pombeni (a cura di), Storia dei partiti italiani. Dal 1848 a oggi, Bologna, Il Mulino, 2016;
F. Cammarano, Storia dell'Italia liberale, Roma-Bari, Laterza, 2011;
E. Gentile, Le origini dell'Italia contemporanea. L'età giolittiana, Roma-Bari, Laterza, 2003.

Poverty. A genealogical approach
In the XXIst century society is no longer conceivable in relation to "labour". Subects and activities are in need of a new definition - between productive and improductive, worthy and unworthy, inclusion and expulsion. Governing the poverty seems to be a main issue in contemporary policies. Besides this critical and historical approach, a theoretical update will be given about the positive and exceeding dimensions of "poverty".

I testi in programma verranno presentati – anche con la partecipazione di docenti invitati/e - e poi discussi seminarialmente.
Al termine del corso, andranno presentati due scritti di minimo 15 cartelle
(una cartella = 2000 caratteri, inclusi gli spazi)
- un primo scritto intorno ai testi della sezione 1
- un secondo scritto intorno a una selezione dei testi previsti nelle sezioni 2 e 3.

1. Genealogie. Accumulazione originaria e povertà
La povertà è sempre effetto di un rapporto di forze, un prodotto storico. Esito di trasformazioni economiche e politiche, viene definita e governata come “condizione” morale e giuridica, oltre che sociale.

- K. Marx, Il Capitale, Einaudi 1975, I Libro, capitolo XXIV;
- B. Geremek, Criminalità, vagabondaggio, pauperismo: la marginalità agli albori dell'età moderna (1974), in Uomini senza padrone, Einaudi 1992 – disponibile presso Biblioteca Umanistica Petrocchi;
- M. Foucault, Storia della follia nell'età classica, II capitolo, Il grande internamento;
- M. Foucault, La società punitiva, Feltrinelli 2016, Lezioni 3, 10, 17 gennaio; 7 e 14 marzo 1973.
- S. Federici, Calibano e la strega, Mimesis 2016, cap. II, pp. 115-167;
- J. Steinbeck, Furore, Bompiani 2013.

2. Potenza della povertà
La povertà non è soltanto effetto di processi di assoggettamento, ma anche traiettoria di soggettivazione, alternativa all’ordine sociale e simbolico dominante, eccedenza delle tassonomie economiche.

- M. Foucault, Il coraggio della verità, Feltrinelli 2011, Lezioni del 7, 14, 21 marzo 1984;
- Il privilegium paupertatis di Chiara d'Assisi, in Regole monastiche femminili, Einaudi 2003, pp. 404-406, dispense;
- Pietro di Giovanni Olivi, Scritti scelti, dispense;
- G. Agamben, Altissima povertà, Neri Pozza Editore 2011, III parte, pp. 133-178;
- B. Spinoza, Etica, III parte, Proposizioni 1-39;
- K. Marx, Lineamenti fondamentali di critica dell'economia politica («Grundrisse»), Einaudi 1976, Libro I, Quaderni II e III, pp. 213-223, 243-254;
- L. Muraro, Al mercato della felicità, Mondadori 2009, pp. 1-25;


3. Politiche della povertà
Provincializzare l’Occidente. Povertà ed economie politiche della globalizzazione.

- E. Duflo, L’economia dei poveri, Feltrinelli 2012;
- Ananya Roy, Poverty Capital: Microfinance and the Making of Development, Routledge 2010;
- S. Sassen, Espulsioni, Il Mulino 2015.

1. Introduction to the publishing and marketing process

2. Publishing and Book industry in Italy
Publishing industry: structure composition
Rules and structure of the sector
Value chain
3. 3. Marketing segmentation and purchase behavior of readers
4. Main segmentation variables
5. Macro and micro segmentation process
6. Market of potential readers
7. Market of real readers
8. 4. The strategic process of marketing oriented publishing industries
9. Goals and strategies of the publishing company
Marketing Goals and strategies
5. Product
Product decisions policies
Types of products
Cover, title and brand
6. Distribution
Structure and evolution of distribution channels
Bookshop marketing
7. Marketing Communication
8. Sales promotion
9. Advertising
10.Press office

Lecture notes available online
P.Dubini “Voltare pagina?: le trasformazioni del libro e dell'editoria”,Pearsons 2013
P.S. Cavalli “Il marketing librario”, Editrice Bibliografica, 1999
- Il prodotto pag 65-76
- La confezione pag 77- 92
- La comunicazione pag 101 – 114
- L’organizzazione commerciale pag 115-128

Introduction to general concepts of Social Psychology. Power and lack of power, dependence and social influence. Social interaction and social relationships. Social cognition and influence. Groups, majorities and minorities, conformism and divergency. Power of and power on, authoritarianism, charisma, leadership. Opinions, attitudes, persuasion, argumentation. Emotions and social interaction. Education, persuasion, manipulation, deception. Verbal and multimodal communication in personal relationthips, work, education, politics, entertainment, and other types of interaction.

The oral examination will concern the following texts:
either
Choice A: 3 books in Italian
or
Choice B: 1 book in Italian + 1 book in English

CHOICE A

Book n.1: 1 book among the following:
Attili G.: Psicologia Sociale. Tra basi innate e influenza degli altri. Il Mulino, Bologna 2011.
Mucchi Faina A., Pacilli M.G., Pagliaro S.: L’influenza sociale. Il Mulino, Bologna 2012.
Mucchi Faina A.: Psicologia collettiva. Storia e problemi. Il Mulino, Bologna 2013.

Book n.2: 1 book among the following:
Cavazza N.: La persuasione. Il Mulino, Bologna 2007.
Haslam A.S., Reicher S.D., Platow M.J. Psicologia del leader. Identità, influenza e potere. Il Mulino, Bologna 2013
Fiske S. T. La cognizione sociale. Il Mulino, Bologna 2006
Catellani P. Psicologia politica. Il Mulino, Bologna 2011
Brown R. Psicologia sociale dei gruppi. Il Mulino, Bologna 2005.
Ardone R.G., Chiarolanza C. Relazioni affettive. I sentimenti nel conflitto e nella mediazione. Il Mulino, Bologna 2007.
Gironde S. La neuroeconomia. Come il cervello fa i nostri interessi. Il Mulino, Bologna 2014.
Bona C. e Rumiati R.: Psicologia cognitiva per il diritto. Il Mulino, Bologna 2013.
Stracciari A, Bianchi A. e Sartori G. Neuropsicologia forense. Il Mulino, Bologna 2014.

Book n.3: 1 book among the following:
Deconchy J.P., Dru V. L'autoritarismo, Il Mulino, Bologna 2011
Cianciabella S. Siamo uomini e caporali. Psicologia della disobbedienza. Franco Angeli, Milano, 2014
Morselli D., Passini S. Psicologia dell'obbedienza e della disobbedienza. Carocci, Roma 2010.
Sacchi S. e Brambilla M. Psicologia della moralità. Processi cognitivi, affettivi e motivazionali. Carocci, Roma 2014.
Paolicchi P. Il fattore I. Per una teoria generale dell'imbecillità. Felici, Pisa 2006.
Mastroberardino S. Psicologia della menzogna. Carocci, Roma 2014.
Warr P. e Clapperton G. Il gusto di lavorare. Soddisfazione, felicità e lavoro. Il Mulino, Bologna.
Barcaccia B. e Mancini F. Teoria e clinica del perdono. Raffaello Cortina, Milano.
D’Urso, V. (a cura di). Imbarazzo, vergogna e altri affanni. Raffaello Cortina, Milano 1995.

CHOICE B

Book n.1: 1 book between the following:
Attili G.: Psicologia Sociale. Tra basi innate e influenza degli altri. Il Mulino, Bologna 2011.
Mucchi Faina A., Pacilli M.G., Pagliaro S.: L’influenza sociale. Il Mulino, Bologna 2012.

Book n.2: 1 book among the following:
Poggi I., D’Errico F., Vincze L., Vinciarelli A. (eds.). Multimodal Communication in Political Speech. Shaping Minds and Social Action. Springer Verlag, Berlin 2013.
D’Errico F., Poggi I., Vinciarelli A., Vincze L. (eds.) Conflict and Negotiation - Social Research and Machine Intelligence. Springer Verlag, Berlin 2014.
Conte R., Andrighetto G., Campennì M. Minding Norms. Mechanisms and Dynamics of Social Order in Agent Societies. Oxford University Press, Oxford 2014.
Miceli M., Castelfranchi C. Expectancy and Emotion. Oxford University Press, Oxford 2014.


More texts to replace the above can be proposed later or agreed upon with the Teacher.

Travel literature of the third kind

a) Luigi Marfè, «Oltre la "fine dei viaggi". I resoconti dell’altrove nella letteratura contemporanea», Olschki 2009

b) «Con gli occhi aperti. 20 autori per 20 luoghi», edited by Andrea Cortellessa, Exòrma 2016

c) plus one author, by choice, among

Goffredo Parise, «Cara Cina», Rizzoli 1999 (out of print) + Id., «Guerre politiche», Adelphi 2007 + Id., «L’eleganza è frigida», Adelphi 2008 + «Riga 36. Goffredo Parise», edited by Marco Belpoliti and Andrea Cortellessa, Marcos y Marcos 2016, or

Giorgio Manganelli, «Esperimento con l’India», Adelphi 1992 + Id., «La favola pitagorica», Adelphi 2005 + Id., «L’isola pianeta», Adelphi 2006 + «Cina e altri Orienti», Adelphi, 2013 + «Riga 25. Giorgio Manganelli», edited by Marco Belpoliti and Andrea Cortellessa, Marcos y Marcos 2006 (out of print), or

Alberto Arbasino, «Paesaggi italiani con zombi», Adelphi 1998 + «Le muse a Los Angeles», Adelphi 2000 + Id., «America Amore», Adelphi 2011 + «Pensieri selvaggi a Buenos Aires», Adelphi 2012 + «Riga 18. Alberto Arbasino», edited by Marco Belpoliti ed Elio Grazioli, Marcos y Marcos 2001 (out of print), or

Gianni Celati, «Verso la foce», Feltrinelli 2002 + Id., «Avventure in Africa», Feltrinelli 2001 + Id., «Cinema all’aperto», Fandango 2011 + Id., «Passar la vita a Diol Kadd», Feltrinelli 2011 (including the dvd) + «Riga 28. Gianni Celati», edited by Marco Belpoliti and Marco Sironi, Marcos y Marcos 2008

d) plus one author among

Antonella Anedda, «Isolatria. Viaggio nell’arcipelago della Maddalena», Laterza 2013, or
Franco Arminio, «Viaggio nel cratere», Sironi 2003; or «Terracarne», Mondadori 2011, or
Raffaella D’Elia, «Come le stelle fisse», Empiria 2014, or
Giorgio Falco, «L’ubicazione del bene», Einaudi 2009; or, with Sabrina Ragucci, «Condominio Oltremare», L’orma 2014, or
Valerio Magrelli, «La vice-vita», Laterza 2009; or «La lingua restaurata», Piero Manni 2014, or
Tommaso Ottonieri, «Le strade che portano al Fùcino», Le Lettere 2008, or
Vitaliano Trevisan, «Tristissimi giardini», Laterza 2010, or
Giorgio Vasta, «Spaesamento», Laterza 2010; or «Absolutely nothing», Humboldt-Quodlibet 2016

e) to give a context in the 20th and 21st century italian literary history:

Giulio Ferroni, «Storia della letteratura italiana», vol. IV: «Il Novecento e il nuovo millennio», Milano, Mondadori Università, 2012

The course aims to introduce students, in a historical perspective, to the most important contemporary phenomena of economic and social integration between the different areas of the world, with particular attention for the cooperation for development, the formation of trade regional agreements, the Latin American, Mediterranean and Far East areas.

The course will be organized in seminars: the material to be studied will be distributed by the teacher during the lessons; the students not attending the course are requested to contact the teacher to agree on the texts on which to prepare for the exam.

MARKETING SPECIALISTICO

Learning Outcomes

Within the framework of the Dublin Descriptors (http://www.quadrodeititoli.it/descrittori.aspx?descr=172&IDL=2), the Course has the following objectives:


Knowledge

The Advanced Marketing Course aims at transferring the knowledge of Digital Marketing and its basic features. Therefore, its main learning outcomes are:

 Contributing to build a cultural vision of IT
 Understanding technological, economic and social reasons of the development of digital marketing and related issues
 Full understanding of the relationship between digital marketing and value
 Knowledge of digital marketing planning and implementation by organizations
 Knowledge of communication management in digital marketing and its evaluation tools
 Ability to frame digital marketing knowledge as to concepts such content, usability, user centered design, user experience design, interaction
design

Course topics will be dealt with constant reference to the publishing and information industry.

Skills

 Ability to correlate among them and with other disciplinary approaches the marketing, strategy and communication knowledge acquired
during the Course

 Strengthening of linguistic competence (general and sectoral) both in Italian and English (acquisition and pertinent use of technical
terminology, improvement in oral and written communication)

 Ability to draw and develop the essential aspects of digital marketing and communication plans



Soft skills

 Awareness of the complexity of digital technosphere and of its evolutionary trends
 Capacity of a critical and original approach in setting and solving new problems with an interdisciplinary approach
 Capacity to take one’s own resposibilities within the framework of a set of shared rules and of a learning community
 Active and inclusive listening
 Sharing and discussion of opinions
 Critical and original approach to problem setting and solving
 Learning from the experience of other people
 Digital information organization and management
 Clarity in oral and written communication.


Program

 Marketing as a social process: from orientation to production to digital marketing
 The (social) media system and its impact on the marketing changes
 Web 2.0 and devices
 A new concept for content: The Content Challenge
 Web usability and the user centered design
 User experience design
 Planning in digital marketing
 Evaluation of results
 Customisation, personalisation and user profiling
 Promotion and communication: SEO, SEM and digital PR
 Word of mouth and social media as to the network theory
 Co-creation collaborative platforms: hitRECord and Wattpad
 New forms of content: le infographics
 On- and offline integration: QR and geolocalisation
 Marketing 3.0 according to Philip Kotler.

Teaching materials
 Paola Peretti, Marketing digitale, Apogeo 2011
 Techno-Z FH Forschung & Entwicklung GmbH, The Content Challenge.Electronic Publishing and the New Content Industries, Report to the
European Commission DG XIII/E, Salzburg, 1997
 Craig Mod, Reinventare la copertina. Dal libro all’ebook, Apogeo 2012
 Readings selected by the professor (both for attending and non attending students)
 Papers and slides (only for attending students), to be distributed via email at the end of the Course
 The Course will include two interventions by professionals/managers of digital marketing.

N.B. - Students who will not attend lessons are requested to send a mail to the address sabina.addamiano@gmail.com, in order to inform the teacher and to evaluate the opportunity of defining a specific program.

The program consists in a cycle of theoretical and practical lessons on the use of "discourse analysis" to focus on the main features of a variety of texts produced by mass media, such as newspaper articles and advertisements.

L. Lombardo - L. Haarman - J. Morley - C. Taylor, Massed Medias: Linguistic Tools for Interpreting Media Discourse, LED Edizioni Universitarie di Lettere Economia Diritto, Milano 1999.
ISBN 88-7916-123-7 http://www.lededizioni.com/index.html

The course will present the basic concepts of pragmatics in linguistics, in particular language as communication and action, the illocutionary act, the use of performatives ; in addition it will discuss Grice’s cooperation principle, what is not explicitly said (inferences, implicatures and presuppositions). A final section will deal with the man topics in micro-pragmatics: the difference between text and discourse, the linguistic reference concepts (deixis and anaphora), information structure.

Students who will attend the course may write a survey in which they apply the theoretical concepts to a selection of various typologies of texts they will choose.

C. Caffi, Pragmatica. Sei lezioni, Carocci 2009.
C. Andorno, Linguistica testuale, Carocci, 2003.

The origins of the advertisiment Language; The texts : from the slogan to the jingle and the commercials; The functions; The pragmatic approach, rhetorical studies and the cognitive sciences. Phonetic; Morfology; and Syntax; Lexical aspects: greec and latin, neologism, foreign words: Comparison between different languages; Brands and naming.

Galliot M. La langue de la réclame contemporaine, Troisiéme partie e Dogana F. Le parole dell'incanto, Prima parte ( both in photocopy)
BALDINI M. IL LINGUAGGIO DELLA PUBBLICITÀ: LE FANTAPAROLE, ARMANDO EDITORE, ROMA 1996.
CATRICALÀ M. MARCHI DI MODA IN MASCIO A. VISIONI DI MODA, FRANCO ANGELI, MILANO 2008, PP. 39-57;
CAPOZZI M.R. LA COMUNICAZIONE PUBBLICITARIA, FRANCO ANGELI, MILANO 2008.

The course treats the issue of linguistic pathologies with a particular focus on deficits involving the discursive level of communication. The main goal is to show how language deficits represent a key to highlight to the essential characteristics of human communication. Among the cases examined, autism, schizophrenia, head trauma and aphasia will be deeply discussed.

Mandatory text:

- Adornetti I., a cura di, 2015, Pragmatica del discorso e della conversazione. Una prospettiva cognitiva, Corisco, Roma-Messina.

One books among the followings:

- Adornetti I., 2013, Il farsi e il disfarsi del discorso. Le Lettere. Firenze
- Cummings L., 2015, Pragmatica clinica, Aracne, Roma.
- Frith C., 1995, Neuropsicologia cognitiva della schizofrenia, Cortina, Milano.
- Marini A., Carlomagno S., 2004, Analisi del discorso e patologia del linguaggio, Springer Verlag.
- Surian, L., 2002, Autismo. Indagini sullo sviluppo mentale, Laterza, Roma-Bari.

In the course the journalistic Language is analyzed in the following aspects:
The historical phases;
The texts;
Morphology, Syntax and Lexicon;
The strategies and the funtions of the discourse;
The different approaches of the analysis in comparison.

Bazzanella C. La linguistica cognitiva, Laterza.
Catricalà M. Linguistica e giornalismo, Aracne.
Some articles photocopied will be provided

The course is composed of two parts: in the first, we will discuss the contemporary debates on communication ethics, neuroethics and neurolaw; in the second, we will consider the ways in which some of the most relevant ethical and scientic problems are communicated by using films.

TEXTS FOR THE STUDENTS WHO ATTEND THE COURSE, WRITE THE TWO MOVIE REVIEWS, AND PASS THE TEST AT THE PRE-EXAM AT THE END OF THE COURSE (During the course, the instructor will say which parts of the following texts won't be part of the program for this group of the students):

1. Ceri, Etica della comunicazione, Il Mulino
2. Lavazza e Sartori (a cura di), Neuroetica, Il Mulino
3. Massarenti, Stramaledettamente logico, Mondadori


TEXTS FOR ALL OTHER STUDENTS (to be studied entirely):

1. Ceri, Etica della comunicazione, Il Mulino
2. Lavazza e Sartori (a cura di), Neuroetica, Il Mulino
3. Massarenti, Stramaledettamente logico, Mondadori
4. Terrell Bynum, "Computer and Communication Ethics", https://plato.stanford.edu/entries/ethics-computer/
5. Roskies, Neuroethics, https://plato.stanford.edu/entries/neuroethics/

The lectures treat with the issue of the language faculty by taking into account the interpretive models prevalent in cognitive sciences. In an evolutionary perspective that takes into account the empirical results from cognitive psychology, cognitive ethology and neurosciences, the lectures deal with the biocognitive foundation of language and how it is relevant for the study of human nature.

Books to do 12 CFU exam:

Mandatory books:

- Ferretti F., 2015, La facoltà di linguaggio. Universali biologici e varianti culturali. Carocci, Roma.
- Scott-Phillips, 2017, Dì quello che hai in mente. Le origini della comunicazione umana, Carocci, Roma.

Two books among:

- Chiera A., 2015, Appesi a un filo. La comunicazione in bilico tra comprensione e fraintendimento, Le Lettere, Firenze.
- Corballis M., 2016, La mente che vaga. Cosa fa il cervello quando siamo distratti, Cortina, Milano.
- Cosentino E., 2012, La mente narrativa. I fondamenti simulativi della comprensione e produzione del discorso, Corisco, Roma-Messina.
- Moro A., I confini di Babele, Il Mulino, Bologna.

Books to do 6 cfu exam:

- Ferretti F., 2015, La facoltà di linguaggio. Universali biologici e varianti culturali. Carocci, Roma.
- Scott-Phillips T., 2017, Dì quel che pensi. Carocci, Roma.

RACISM: AN ISSUE OF CONTEMPORARY HISTORY
The course aims at exploring the issue of racism as a distinctive feature of our contemporary age that influences collective imaginary, conditions intellectuals and scholars, inspires policies, laws and administrative strategies, and has also laid the foundations to systemic use of violence for ethnic cleansing and genocides.
We will explore the origins of racism, its main expressions in the development of European thought between 18th and 20th century, anti-Semitism, colonial racism, the relation between war and racism, the use of racial identities in propaganda and in movements of public opinion and racial policies in the 1900s. The question of racial identities in contemporary Italian history will be closely investigated.

1. George L. Mosse, Il razzismo in Europa. Dalle origini all’olocausto, Roma-Bari, Laterza, 2003;
2. George Fredickson, Breve storia del razzismo, Roma, Donzelli, 2005;
3. Georges Bensoussan, Genocidio. Una passione europea, Venezia, Marsilio, 2006;
4. Gaia Giuliani, Cristina Lombardi-Diop, Bianco e nero. Storia dell’identità razziale degli italiani, Milano, Le Monnier, 2013.

First part
Basic macroeconomic concepts
Gross National Product
Economic Fluctuations
Labour Market
The Determinants of Economic Growth
Second part
The Italian productive structure

Testi
Prima parte del Corso
Lieberman, M. e Hall R., 2015, Economia, (potete anche utilizzare la seconda edizione, fate però un confronto tra i capitoli), Apogeo, Milano; capitoli 12, 13 e 15
De Vito G.N., 2015, Economia politica, Strumenti ed esercizi, Apogeo, Milano. I capitoli da studiare sono il corrispettivo in termini di esercizi a quelli del manuale. Capitoli 7, 8.

Capitoli in dettaglio
Capitolo 12 Produzione, reddito e occupazione (NO: “I problemi relativi al PIL” e “Applicare la teoria”)
Capitolo 13 Il sistema monetario, i prezzi e l’inflazione (NO da pagina 509 fino a pagina520)
Capitolo 15 Le fluttuazioni economiche (NO: da pagina 590 a 599) “La politica fiscale anticiclica”; “La recessione del 2001 negli Stati Uniti”)
Vi consiglio di studiare i capitoli in questa sequenza: Capitolo 12 – 15 - -13

Seconda parte del Corso

Giunta A., Rossi S. 2017, Che cosa sa fare l’Italia. La nostra economia dopo la grande crisi, Laterza, Bari-Roma
I capitoli da studiare saranno indicati durante il corso.

In the first part of the course, origins and history of advertising will be illustrated, along with the organization of advertising industry and its main professional figures; drawing on many case studies, different advertising techniques and strategies will be presented, showing how these change according to different media (printed ads, TV commercials, web ads, etc. will be taken into consideration). Finally, theoretical frameworks will be discussed and applied to specific advertisements.
The second part of the course focuses on what is probably to be considered advertising’s main ‘resource’ and most longstanding weakness at the same time: the use of stereotypes. After addressing stereotypes in theoretical terms and explaining the reasons for their widespread use and ‘efficacy’, we will focus on three categories of stereotypes commonly found in advertisements: 1) gender and ‘heteronormativity’ (how are female and male subjects and bodies depicted in ads? What are the reasons for and the effects of privileging heterosexual couples?); 2) age (which products/services/goods is the use of elderly in advertising limited to? Are old women and old men ‘used’ in the same way?); 3) race (in which roles non-Caucasian people feature in in advertising images and discourse?). Several forms of communication will be deconstructed and re-constructed in order to challenge common places and to analyze how (hetero)sexism, racism, and ageism work in advertising.

- Annamaria Testa, La pubblicità. Suscitare emozioni per accendere desideri, Bologna, Il Mulino, 2003.
students who do not attend classes are required to study the following books:
- Annamaria Testa, La pubblicità. Suscitare emozioni per accendere desideri, Bologna, Il Mulino, 2003.
- M. Ferraresi (a cura di), Pubblicità: teorie e tecniche, Roma, Carocci, 2017.
GENDER AND THE MEDIA:
1) Elisa Giomi, Gender e Media, Pigreco Edizioni, Roma, 2015.
2) Laura Corradi, Specchio delle sue brame : analisi socio-politica delle pubblicità . Genere, classe, razza, età ed etero sessismo, Ediesse, Roma, 2012.
or:
2) S. Capecchi, E. Ruspini, Media, corpi, sessualità. Dal corpo esibito al cybersex, Milano, FrancoAngeli, 2009

Urban knowledges
The course will investigate the relation between the urban spaces and the different forms of belonging and participation, that is citizenship. In order to update the couple city-citizenship, the course will provide the principal and transdisciplinary tools - in philosophy, legal studies, sociology, geography, politics - in a comparative approach.

Reference texts will be published at the beginning of the course.
See: http://www.master-territorio-environment.it/cittadinanza/

The course will address the relationships between technology, science and philosophy.
Philosophy of technology is a relatively recent discipline that deals with relationships between Technology, knowledge and society.
The course wants to answer to the following questions:
What is technology?
Is it possible to think about science without a reflexion on technology in the present technoscientific environment?
Which are the relationships between society and technology?
Which are the relevant changes introduced by technology in living styles?
Is it possible to consider technology as neutral and value and ideology free?
Technology has a relevant and permanent influence on science and on knowledge building in general but also on the definition of society and its working assets. Technical artefacts produce changes on society and are influenced by social choices, political constraints and economical investments.
In this course we will discuss the importance of philosophy of technology for philosophy itself, if we accept the idea that philosophy is a research for understanding and for acting on present. If we accept this perspective we cannot ignore the importance of technology.
Technology has a the characteristic that it is created according to standards on which society has no direct control, but technical objects have relevant consequences on the functioning of social practices including the epistemological ones.

Materiale didattico Parini E. G. e Pellegrino G. (2009) (a cura di) S come scienza T come tecnica e riflessione sociologica, Liguori Ed., Milano, pp. 120-264.
Latour B. (2013) Cogitamus. Sei lettere sull'umanesimo scientifico, Il Mulino, Bologna.
Stiegler B.(2015) Platone digitale, Mimesis, Milano.

Urban knowledges
The course will investigate the relation between the urban spaces and the different forms of belonging and participation, that is citizenship. In order to update the couple city-citizenship, the course will provide the principal and transdisciplinary tools - in philosophy, legal studies, sociology, geography, politics - in a comparative approach.

Reference texts will be published at the beginning of the course.
See: http://www.master-territorio-environment.it/cittadinanza/

After 2016 Seminar - http://www.iaphitalia.org/lineamenti/ - seven new keyword in Feminism, Gender and Difference from the Seventies to contemporary debates.

The References will be published at the beginning of the course

The lectures treat with the issue of the language faculty by taking into account the interpretive models prevalent in cognitive sciences. In an evolutionary perspective that takes into account the empirical results from cognitive psychology, cognitive ethology and neurosciences, the lectures deal with the biocognitive foundation of language and how it is relevant for the study of human nature.

Books to do 12 CFU exam:

Mandatory books:

- Ferretti F., 2015, La facoltà di linguaggio. Universali biologici e varianti culturali. Carocci, Roma.
- Scott-Phillips, 2017, Dì quello che hai in mente. Le origini della comunicazione umana, Carocci, Roma.

Two books among:


- Chiera A., 2015, Appesi a un filo. La comunicazione in bilico tra comprensione e fraintendimento, Le Lettere, Firenze.
- Corballis M., 2016, La mente che vaga. Cosa fa il cervello quando siamo distratti, Cortina, Milano.
- Cosentino E., 2012, La mente narrativa. I fondamenti simulativi della comprensione e produzione del discorso, Corisco, Roma-Messina.
- Moro A., I confini di Babele, Il Mulino, Bologna.

Books to do 6 cfu exam:

- Ferretti F., 2015, La facoltà di linguaggio. Universali biologici e varianti culturali. Carocci, Roma.
- Scott-Phillips T., 2017, Dì quel che pensi. Carocci, Roma.

RUSSIA, AN EMPIRE
The course will focus on empire as a peculiar element of continuity in contemporary Russian history despite the radical changes that the country has undergone. The unique characteristics of Russia’s imperial model will be analyzed in its various forms and manifestations, along with the diverse political strategies of Russian governors between 1800 and 1900s, from the Russian Empire through the USSR to the Russian Federation. The national question, the broader geographical dimension, the forms of government, foreign policies and international geopolitical visions will be studied in depth. The different imperial ideologies will also be examined.

1. Andrea Graziosi, L’Unione Sovietica 1914-1991, Bologna, il Mulino, 2011;
2. Andreas Kappeler, La Russia. Storia di un impero multietnico, Roma, Edizioni Lavoro, 2006.

Urban knowledges
The course will investigate the relation between the urban spaces and the different forms of belonging and participation, that is citizenship. In order to update the couple city-citizenship, the course will provide the principal and transdisciplinary tools - in philosophy, legal studies, sociology, geography, politics - in a comparative approach.

As a preliminary suggestion, see:
http://www.master-territorio-environment.it/testi/