Università Roma Tre

The programm aims to observe and explain the main rules of the advertising texts. In particular, the slogan,the brand and the caption of the mail order catalogue.
After a presentation concerning the most important features of the advertising texts, the grammar of the slogan and the other verbal/iconic texts will be analysed at the light of the sociolinguistic method and the pragmatic tools.
The main arguments are the following:
-The grammar of the advertising Language:
phonosymbolism; morphology; lexicon and rhetoric; sintax; functions;
-Advertising texts and communication:
forms and norms of brand, slogan, and caption.
-E-commerce on line;
-No apocalypse, no integration: the theories about advertising

Reboul O Lo slogan, Armando


Brani da:
Baldini M. Fantaparole, Armando;
Catricalà M. Com'è nata la vendita per corrispondenza;
Catricalà M. One thousand and one ways of reading the italian brands, (forthcominh);
Cotticelli Kurras P.- Ronneberger E. Il linguaggio della pubblicità italiano e tedesco, ed. dell'Orso;
Cook G. The discourse of the advertising, Routledge;
Galliot Essai sur la langue de la réclame contemporaine, Privet;