Optional group:
MARKETING Orientamento unico 1° ANNO - AZIENDALE - UN INSEGNAMENTO A SCELTA TRA: - (show)
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9
|
|
|
|
|
|
|
|
21201557 -
MARKETING AND SUSTAINABILITY
(objectives)
The course allows students to resume and deepen the basic concepts of marketing management in the light of the most recent market demand for corporate sustainability. Innovation and related managerial principles are presented as an approach and tool to find sustainable solutions to business processes.
-
PRATESI CARLO ALBERTO
( syllabus)
Introduction to marketing management and market orientation, context analysis, consumer behavior, demand segmentation, business to business marketing, competitors analysis, marketing strategy: target, positioning and objectives, corporate strategy, decisions related to the product and service, price, distribution and communication, digital marketing, CRM, brand management and internationalization.
( reference books)
Peter, Donnelly, Pratesi, "Marketing" Mc Graw Hill VI edizione
|
9
|
SECS-P/08
|
60
|
-
|
-
|
-
|
Core compulsory activities
|
ITA |
21201459 -
BUSINESS STRATEGY
(objectives)
Course will provide participants to 1. Understand the strategic decisions that organizations make and have an ability to engage in strategic planning. 2. Explain the basic concepts, principles and practices associated with strategy formulation and implementation. 3. Integrate and apply knowledge gained in basic courses to the formulation and implementation of strategy. 4. Analyze and evaluate critically real life company situations and develop creative solutions, using a strategic management perspective. 5. Conduct and present a credible business analysis in a team setting. 6. Understand the crucially important role that the finance function plays in the setting and implementation of a strategy.
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|
21201459-2 -
STRATEGIA D'IMPRESA
-
PEZZI ALBERTO
( syllabus)
The course aims at providing students with a good understanding of the theory and practice of strategic managing an organization, with particular reference to the concepts, tools and contexts of the managerial processes focused on formulating and implementing a strategy. Both the program and the teaching methods will be based on a problem-solving and real-life approach, with the objective of facilitating the development of diagnostic and critical skills, and the ability to selectively apply theories, methods, and techniques to various industry and company contexts.In details:1 – Defining and understanding strategic management 2 – External and internal analysis of the environment 3 – Business strategy: formulation, development and control 4 – Corporate strategy: Diversification and management of multiple SBUs 5 – Organization, ownership and collaboration strategies 6 – Financial performance and sustainability of strategy
( reference books)
Gandellini G., Pezzi A., Venanzi D. (2012), Strategy for Action I: The Logic and Context of Strategic Management, Springer, BerlinGandellini G., Pezzi A., Venanzi D. (2012), Strategy for Action II: Strategy Formulation, Development, and Control, Springer, BerlinThe papers published on the course web page are a part of the teaching material.
|
4,5
|
SECS-P/08
|
30
|
-
|
-
|
-
|
Core compulsory activities
|
ITA |
21201459-1 -
STRATEGIA D'IMPRESA
|
4,5
|
SECS-P/08
|
30
|
-
|
-
|
-
|
Core compulsory activities
|
ITA |
21210042 -
CORPORATE COMMUNICATION
(objectives)
The aim of the course is to introduce students to theoretical models, methods and techniques of business communication activities, with a particular focus on marketing communication. Starting from the strategy and the marketing objectives, the students will be able to create a business communication strategy in an integrated perspective, using all the communication mix tools (with a focus on digital communication), and will be able to monitor and measure the performance of the developed initiatives. There will be offered hints about different areas of business communication such as Institutional Communication, Organizational Communication and Economic-Financial Communication. The course will also deal with various issues related to Branding, its development and its management over time and space. A particular attention will be given to the new phenomenon called "Brand Journalism" or "Brand Storytelling" which is leading companies to a communication focused on news and stories about the product and the brand, rather than on its characteristics. Students will then be able to create a story around a particular product or brand. The course will be divided into two parts, a theoretical part and a practical part, including exercises and Project Works, which will lead the students attending to interact and know in a concrete way the role of the various actors involved in the design and implementation of communication campaigns and trends that are shaping the structure of the sector and how it works.
|
|
21210042-1 -
COMUNICAZIONE D'IMPRESA - I MODULO
(objectives)
The aim of the course is to introduce students to theoretical models, methods and techniques of business communication activities, with a particular focus on marketing communication. Starting from the strategy and the marketing objectives, the students will be able to create a business communication strategy in an integrated perspective, using all the communication mix tools (with a focus on digital communication), and will be able to monitor and measure the performance of the developed initiatives.There will be offered hints about different areas of business communication such as Institutional Communication, Organizational Communication and Economic-Financial Communication.The course will also deal with various issues related to Branding, its development and its management over time and space. A particular attention will be given to the new phenomenon called "Brand Journalism" or "Brand Storytelling" which is leading companies to a communication focused on news and stories about the product and the brand, rather than on its characteristics. Students will then be able to create a story around a particular product or brand.The course will be divided into two parts, a theoretical part and a practical part, including exercises and Project Works, which will lead the students attending to interact and know in a concrete way the role of the various actors involved in the design and implementation of communication campaigns and trends that are shaping the structure of the sector and how it works.
|
6
|
SECS-P/08
|
40
|
-
|
-
|
-
|
Core compulsory activities
|
ITA |
21210042-2 -
COMUNICAZIONE D'IMPRESA - II MODULO
(objectives)
The aim of the course is to introduce students to theoretical models, methods and techniques of business communication activities, with a particular focus on marketing communication. Starting from the strategy and the marketing objectives, the students will be able to create a business communication strategy in an integrated perspective, using all the communication mix tools (with a focus on digital communication), and will be able to monitor and measure the performance of the developed initiatives.There will be offered hints about different areas of business communication such as Institutional Communication, Organizational Communication and Economic-Financial Communication.The course will also deal with various issues related to Branding, its development and its management over time and space. A particular attention will be given to the new phenomenon called "Brand Journalism" or "Brand Storytelling" which is leading companies to a communication focused on news and stories about the product and the brand, rather than on its characteristics. Students will then be able to create a story around a particular product or brand.The course will be divided into two parts, a theoretical part and a practical part, including exercises and Project Works, which will lead the students attending to interact and know in a concrete way the role of the various actors involved in the design and implementation of communication campaigns and trends that are shaping the structure of the sector and how it works.
|
3
|
SECS-P/08
|
20
|
-
|
-
|
-
|
Core compulsory activities
|
ITA |
|
Optional group:
MARKETING Orientamento unico 1° ANNO - ECONOMICO - UN INSEGNAMENTO A SCELTA TRA: - (show)
|
9
|
|
|
|
|
|
|
|
21210082 -
INDUSTRIAL ECONOMICS - ADVANCED COURSE
|
|
21210082-1 -
ECONOMIA INDUSTRIALE - CORSO AVANZATO I MODULO
|
6
|
SECS-P/01
|
42
|
-
|
-
|
-
|
Core compulsory activities
|
ITA |
21210082-2 -
ECONOMIA INDUSTRIALE - CORSO AVANZATO II MODULO
|
3
|
SECS-P/01
|
18
|
-
|
-
|
-
|
Core compulsory activities
|
ITA |
21210043 -
LABORATORIO DI ANALISI URBANA E REGIONALE
(objectives)
This course will cover theoretical, practical and applied aspects of regional studies, territorial planning, urban economy and social structures, as well as short and long term transformations. The theoretical section will be divided into two parts: (1) introduction to basic concepts including: urban planning, urban economic studies, regional studies, territorial analysis and planning, the relationship between memory and design and (2) analysis of the quality of urban spaces and of its determining features. The applied section of the course serves to illustrate the use of statistical data and geographic information systems (GIS) for a territorial analysis of the different components of urban quality within this workshop’s field of studies.
|
|
21210043-1 -
LABORATORIO DI ANALISI URBANA E REGIONALE - I MODULO
(objectives)
This course will cover theoretical, practical and applied aspects of regional studies, territorial planning, urban economy and social structures, as well as short and long term transformations. The theoretical section will be divided into two parts: (1) introduction to basic concepts including: urban planning, urban economic studies, regional studies, territorial analysis and planning, the relationship between memory and design and (2) analysis of the quality of urban spaces and of its determining features. The applied section of the course serves to illustrate the use of statistical data and geographic information systems (GIS) for a territorial analysis of the different components of urban quality within this workshop’s field of studies.
-
LELO KETI
( syllabus)
DescriptionThe course is dedicated to studying the methods used to define the quality of life in an urban environment. Quality indicators will be analysed in detail by taking account of the complex relationships that arise from different kinds of wellbeing (economic, social, environmental). Our case study will focus on the urban area of Ostiense-Marconi and the socio-economic, urban and environmental effects caused by the arrival of the University Roma Tre in the 1990s. We will begin by introducing basic concepts, and discussing some of the problems regarding the different priorities of the city and of citizens’ quality of life. Existing studies on the quality of life elsewhere and under different administrative systems will also be studied, along with their respective theoretical approaches and quality indicator systems.A body of information covering comparable data in different time periods will be provided, although this information will be dependent on the accessibility and availability of such data.The course will attach great importance to the applied approach. Students will acquire basic concepts in the construction and management of databases, analytical research and spatial statistics. There will also be some lessons on the use of GIS and its application in the presentation of the results of practical exercises.Databases and additional material These will be provided to students during the course.
( reference books)
Camagni R. (1998) Principi di economia urbana e territoriale, Roma, CarocciStorper M., Scott A.J. (2009) Rethinking human capital, creativity and urban growth, Journal of Economic Geography 9, pp.147-167van Kamp I., Leidelmeijer K., Marsman G., de Hollander A. (2003) Urban environmental quality and human well-being. Towards a conceptual framework and demarcation of concepts; a literature study, Landscape and Urban Planning 65, pp. 5–18Robeyns I . (2005) The Capability Approach: a theoretical survey, Journal of Human Development 6(1), pp. 93-117Smith T., Nelischer M., Perkins N. (1997) Quality of an urban community: a framework for understanding the relationship between quality and physical form, Landscape and Urban Planning 39, pp 229-241Martínez, J.A., Pfeffer, K. and Baud, I. (2016) Factors shaping cartographic representations of inequalities : maps as products and processes, Habitat International : A Journal for the Study of Human Settlements, 51 (2016) pp. 90-102.ISTAT (2015) La nuova geografia dei sistemi locali, on-line: http://www.istat.it/it/archivio/172444ISTAT (2014) Rapporto BES 2014, on-line: www.istat.it/it/archivio/126613Roma città “fai da te”, Quaderni urbanistica 02/2013.Lelo K. (2006) Le «frontiere» dell’urbano, in M.F. Boemi, C.M. Travaglini (a cura di ) Roma dall'alto, pp. 69-74, Roma, Roma Tre.Lelo K. (2006) La forma della città, in M.F. Boemi, C.M. Travaglini (a cura di) Roma dall'alto, pp. 75-100, Roma, Roma Tre.Lelo K. (2011) Sistemi informativi geografici, in M. Munafò (a cura di), Rappresentare il territorio e l'ambiente, pp. 265-274, Roma, Bonanno.Lelo K. (2011) Principi di basi di dati, in M. Munafò (a cura di), Rappresentare il territorio e l'ambiente, pp. 287-292, Avarello A., d’Errico R., Palazzo A.L., Travaglini C.M. (a cura di), Il quadrante Ostiense tra Otto e Novecento, “Roma moderna e contemporanea”, XII, 2004, 1-2;D’Errico R., Travaglini C.M. (a cura di), Economia, società e politiche urbane del territorio ostiense (secc. XIX-XX), “Roma moderna e contemporanea”, XX, 2012, 1;D’Errico R., Travaglini C.M. (a cura di), Ricerche sul patrimonio urbano tra Testaccio e Ostiense, “Roma moderna e contemporanea”, XX, 2012, 2;Neri M.L., Parisella A., Racheli A.M. (a cura di), Industria e città. I luoghi della produzione fra archeologia e recupero, “Roma moderna e contemporanea”, VIII, 2000, 1-2;Racheli A., Ostiense Novissima: quale futuro per questa area urbana? “Roma moderna e contemporanea”, XIV, 2006, 1-3, pp. 381-386;Travaglini C.M. (a cura di), Un patrimonio urbano tra memoria e progetti. Roma. L’area Ostiense-Testaccio, Roma, CROMA-Università Roma Tre, 2004.Travaglini C.M., Tra Testaccio e l’Ostiense i segni di Roma produttiva: un paesaggio urbano e un patrimonio culturale per la città, “Roma moderna e contemporanea”, XIV, 2006, 1-3, pp. 343-380.
|
6
|
SECS-P/12
|
40
|
-
|
-
|
-
|
Core compulsory activities
|
ITA |
21210043-2 -
LABORATORIO DI ANALISI URBANA E REGIONALE - II MODULO
(objectives)
This course will cover theoretical, practical and applied aspects of regional studies, territorial planning, urban economy and social structures, as well as short and long term transformations. The theoretical section will be divided into two parts: (1) introduction to basic concepts including: urban planning, urban economic studies, regional studies, territorial analysis and planning, the relationship between memory and design and (2) analysis of the quality of urban spaces and of its determining features. The applied section of the course serves to illustrate the use of statistical data and geographic information systems (GIS) for a territorial analysis of the different components of urban quality within this workshop’s field of studies.
-
TRAVAGLINI CARLO MARIA
( syllabus)
The course is dedicated to studying the methods used to define the quality of life in an urban environment. Quality indicators will be analysed in detail by taking account of the complex relationships that arise from different kinds of wellbeing (economic, social, environmental). Our case study will focus on the urban area of Ostiense-Marconi and the socio-economic, urban and environmental effects caused by the arrival of the University Roma Tre in the 1990s. We will begin by introducing basic concepts, and discussing some of the problems regarding the different priorities of the city and of citizens’ quality of life. Existing studies on the quality of life elsewhere and under different administrative systems will also be studied, along with their respective theoretical approaches and quality indicator systems.A body of information covering comparable data in different time periods will be provided, although this information will be dependent on the accessibility and availability of such data.The course will attach great importance to the applied approach. Students will acquire basic concepts in the construction and management of databases, analytical research and spatial statistics. There will also be some lessons on the use of GIS and its application in the presentation of the results of practical exercises.Databases and additional material will be provided to students during the course.
( reference books)
Camagni R. (1998) Principi di economia urbana e territoriale, Roma, CarocciStorper M., Scott A.J. (2009) Rethinking human capital, creativity and urban growth, Journal of Economic Geography 9, pp.147-167van Kamp I., Leidelmeijer K., Marsman G., de Hollander A. (2003) Urban environmental quality and human well-being. Towards a conceptual framework and demarcation of concepts; a literature study, Landscape and Urban Planning 65, pp. 5–18Robeyns I . (2005) The Capability Approach: a theoretical survey, Journal of Human Development 6(1), pp. 93-117Smith T., Nelischer M., Perkins N. (1997) Quality of an urban community: a framework for understanding the relationship between quality and physical form, Landscape and Urban Planning 39, pp 229-241Martínez, J.A., Pfeffer, K. and Baud, I. (2016) Factors shaping cartographic representations of inequalities : maps as products and processes, Habitat International : A Journal for the Study of Human Settlements, 51 (2016) pp. 90-102.ISTAT (2015) La nuova geografia dei sistemi locali, on-line: http://www.istat.it/it/archivio/172444ISTAT (2014) Rapporto BES 2014, on-line: www.istat.it/it/archivio/126613Roma città “fai da te”, Quaderni urbanistica 02/2013.Lelo K. (2006) Le «frontiere» dell’urbano, in M.F. Boemi, C.M. Travaglini (a cura di ) Roma dall'alto, pp. 69-74, Roma, Roma Tre.Lelo K. (2006) La forma della città, in M.F. Boemi, C.M. Travaglini (a cura di) Roma dall'alto, pp. 75-100, Roma, Roma Tre.Lelo K. (2011) Sistemi informativi geografici, in M. Munafò (a cura di), Rappresentare il territorio e l'ambiente, pp. 265-274, Roma, Bonanno.Lelo K. (2011) Principi di basi di dati, in M. Munafò (a cura di), Rappresentare il territorio e l'ambiente, pp. 287-292, Avarello A., d’Errico R., Palazzo A.L., Travaglini C.M. (a cura di), Il quadrante Ostiense tra Otto e Novecento, “Roma moderna e contemporanea”, XII, 2004, 1-2;D’Errico R., Travaglini C.M. (a cura di), Economia, società e politiche urbane del territorio ostiense (secc. XIX-XX), “Roma moderna e contemporanea”, XX, 2012, 1;D’Errico R., Travaglini C.M. (a cura di), Ricerche sul patrimonio urbano tra Testaccio e Ostiense, “Roma moderna e contemporanea”, XX, 2012, 2;Neri M.L., Parisella A., Racheli A.M. (a cura di), Industria e città. I luoghi della produzione fra archeologia e recupero, “Roma moderna e contemporanea”, VIII, 2000, 1-2;Racheli A., Ostiense Novissima: quale futuro per questa area urbana? “Roma moderna e contemporanea”, XIV, 2006, 1-3, pp. 381-386;Travaglini C.M. (a cura di), Un patrimonio urbano tra memoria e progetti. Roma. L’area Ostiense-Testaccio, Roma, CROMA-Università Roma Tre, 2004.Travaglini C.M., Tra Testaccio e l’Ostiense i segni di Roma produttiva: un paesaggio urbano e un patrimonio culturale per la città, “Roma moderna e contemporanea”, XIV, 2006, 1-3, pp. 343-380.
|
3
|
SECS-P/12
|
20
|
-
|
-
|
-
|
Core compulsory activities
|
ITA |
21210084 -
URBAN HISTORY
|
|
21201465 -
APPLIED ECONOMICS LABORATORY
(objectives)
Acquisition of methodological and technical knowledge and development of professional skills in applied economics, through an educational program that alternates lectures, practical classes and thematic seminars with external experts; practical classes introduce to the statistical and information sources for applied economic analysis and train for data elaborations and reporting activities; seminars are addressed, year by year, to relevant topics for the Italian economy and allow to get in touch with applied professional economists working in the private sector and in public institutions; at the end of the training process students are required to draft a research report and to discuss it during the final examination.
|
|
21201465-1 -
LABORATORIO DI ECONOMIA APPLICATA
(objectives)
Acquisition of methodological and technical knowledge and development of professional skills in applied economics, through an educational program that alternates lectures, practical classes and thematic seminars with external experts; practical classes introduce to the statistical and information sources for applied economic analysis and train for data elaborations and reporting activities; seminars are addressed, year by year, to relevant topics for the Italian economy and allow to get in touch with applied professional economists working in the private sector and in public institutions; at the end of the training process students are required to draft a research report and to discuss it during the final examination.
-
Derived from
21201465 LABORATORIO DI ECONOMIA APPLICATA in SCIENZE ECONOMICHE LM-56 (docente da definire)
( syllabus)
This programme regards both didactic modules (30 hours each, for a total of 60 hours)The approach of the Laboratory is applied and inter-disciplinary. The learning objectives are focused on the development of professional capacities in applied economics, with a planning that alternates lectures, practical classes and seminars with external experts.Students will acquire skills in the subsequent fields of applied economics:a) definition and interpretation of the main macroeconomic indicators; analysis of statistical sources and institutional reporting about the Italian and European Union economies;b) territorial and sectoral analysis;c) tools and methods for economic policies and planning, and application to public choices.In each edition there will be a particular monographic in-depth analysis on some of the following topics: the productive structure of the Italian economy and different interpretations of its points of strength and of weakness; European economic governance and national cycle of budget decision; territorial analysis of the Italian economy; services of general economic interest and public utilities: markets and regulation, with specific analysis for public transport, energy production, production and distribution of electric and gas power, water and waste disposal services; tourism and cultural tourism.An integrant part of the course, that constitutes element for final evaluation, is the drafting, by each student, of a research report (a written report or an exercise in applied economics or other types of monograph study chosen with the agreement of professors).The particular structure of the Laboratory requires the compulsory attendance to seminars and practical classes. Attendance to all lectures is highly advised. The programme for students that cannot attend lectures has to be agreed on with the teachers.
( reference books)
The reference material is constituted mainly by reports and data bases of national and international public and research institutions (Istat, Bank of Italy, European Commission, Eurostat, OECD, IMF, etc.) and by reading lists for the thematic seminars.It will be indicated during the classes and made available to students through the website of the course.
|
4,5
|
SECS-P/01
|
30
|
-
|
-
|
-
|
Core compulsory activities
|
ITA |
21201465-2 -
LABORATORIO DI ECONOMIA APPLICATA
(objectives)
Acquisition of methodological and technical knowledge and development of professional skills in applied economics, through an educational program that alternates lectures, practical classes and thematic seminars with external experts; practical classes introduce to the statistical and information sources for applied economic analysis and train for data elaborations and reporting activities; seminars are addressed, year by year, to relevant topics for the Italian economy and allow to get in touch with applied professional economists working in the private sector and in public institutions; at the end of the training process students are required to draft a research report and to discuss it during the final examination.
-
Derived from
21201465 LABORATORIO DI ECONOMIA APPLICATA in SCIENZE ECONOMICHE LM-56 (docente da definire)
( syllabus)
This programme regards both didactic modules (30 hours each, for a total of 60 hours)The approach of the Laboratory is applied and inter-disciplinary. The learning objectives are focused on the development of professional capacities in applied economics, with a planning that alternates lectures, practical classes and seminars with external experts.Students will acquire skills in the subsequent fields of applied economics:a) definition and interpretation of the main macroeconomic indicators; analysis of statistical sources and institutional reporting about the Italian and European Union economies;b) territorial and sectoral analysis;c) tools and methods for economic policies and planning, and application to public choices.In each edition there will be a particular monographic in-depth analysis on some of the following topics: the productive structure of the Italian economy and different interpretations of its points of strength and of weakness; European economic governance and national cycle of budget decision; territorial analysis of the Italian economy; services of general economic interest and public utilities: markets and regulation, with specific analysis for public transport, energy production, production and distribution of electric and gas power, water and waste disposal services; tourism and cultural tourism.An integrant part of the course, that constitutes element for final evaluation, is the drafting, by each student, of a research report (a written report or an exercise in applied economics or other types of monograph study chosen with the agreement of professors).The particular structure of the Laboratory requires the compulsory attendance to seminars and practical classes. Attendance to all lectures is highly advised. The programme for students that cannot attend lectures has to be agreed on with the teachers.
( reference books)
The reference material is constituted mainly by reports and data bases of national and international public and research institutions (Istat, Bank of Italy, European Commission, Eurostat, OECD, IMF, etc.) and by reading lists for the thematic seminars.It will be indicated during the classes and made available to students through the website of the course.
|
4,5
|
SECS-P/02
|
30
|
-
|
-
|
-
|
Core compulsory activities
|
ITA |
|