Teaching - Università Roma Tre

MARKETING AND SUSTAINABILITY (objectives)

Code

21201557

Language

ITA

Type of certificate

Profit certificate

Credits

9

Scientific Disciplinary Sector Code

SECS-P/08

Contact Hours

60

Type of Activity

Elective activities

Derived from	21201557 MARKETING AND SUSTAINABILITY in Economics and management LM-77 R PRATESI CARLO ALBERTO, TONI MARTINA (syllabus) The course intertwines marketing content with the themes of sustainability and innovation, providing practical insights through case studies and presentations from companies. The course is structured as follows: Part one reviews the basic concepts of marketing management: analytical, strategic, and operational phases. Part two focuses on product and service innovation: technological scenarios and digitalization, concept design and evaluation, the launch of new products, and startups innovative entrepreneurship. Part three addresses sustainability and the relationship between the environment and businesses. This part aims to provide an understanding of responsible and sustainable marketing, also offering insights into business cases and decision making in controversial situations. (reference books) (2023) Ideazione, sviluppo e marketing dei nuovi prodotti (con A. Geremicca), Edizioni Roma TrE-Press, ISBN 979-12-5977-197-1 (2022) Il cibo perfetto. Aziende, consumatori e impatto ambientale del cibo (con M.Marino) seconda edizione, Edizioni Ambiente, ISBN 978-88-6627-344-8
Dates of beginning and end of teaching activities	From to
Delivery mode	Traditional
Attendance	not mandatory
Evaluation methods	Written test A project evaluation