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Derived from
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20410827 BUSINESS ECONOMICS AND MANAGEMENT in pharmacy LM-13 R PEZZI ALBERTO, PIZZIRANI ALESSANDRO
(syllabus)
The Company and Its Economic and Social Role: Understanding the core purpose and impact of businesses within society and the economy.
Interdependence Between the Company and the Socio-Economic Context: Analyzing how companies interact with their immediate (micro) and broader (macro) environments.
Business Participants: The Entrepreneur and Stakeholders: Identifying key individuals and groups involved in a company's life and their respective roles.
Competitive Strategies and Market Analysis Models: Learning how businesses compete and using frameworks to analyze market dynamics.
Dimensional Development Strategies: Exploring strategies for company growth and expansion, such as mergers, acquisitions, and internationalization.
Management Planning: Understanding the processes involved in setting objectives and planning for business operations.
Commercial Management from a Marketing Perspective: Focusing on sales and marketing activities with a strong customer-centric approach.
The Production Process and Plant Design Choices: Examining how goods and services are created and the decisions involved in setting up production facilities.
Corporate Finance Management: Covering the essential aspects of managing a company's financial resources.
Procurement and the Logistics Process: Understanding how companies acquire resources and manage the flow of goods and services.
The Innovation Process and Innovation Protection: Delving into how businesses innovate and methods for safeguarding intellectual property.
Evaluating Business Management Efficiency: Assessing how well a company's operations are performing and identifying areas for improvement.
(reference books)
Sciarelli S., La gestione dell’impresa. Tra teoria e pratica aziendale, CEDAM,
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