BUSINESS PLANNING
(objectives)
Course will provide participants the 1. Tools to identify/evaluate opportunities and acquire/manage resources 2. Tools to analyze business context and risks 3. Analytical frameworks for understanding competitive/market dynamics 4. Guidelines for developing market-entry strategy 5. Financial tools for estimating economic viability 6. Criteria for making go/no-go decisions to start/approve new ventures 7. Understanding of financial options and frameworks 8. Tools for maximizing marketing opportunities 9. Tools for identifying resource requirements and building capabilities 10.Strategies for achieving/sustaining competitive advantage
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