BUSINESS ECONOMICS AND MANAGEMENT
(objectives)
The course aims at investigating concepts, theories, methodologies, techniques, and tools necessary to understand, analyze, and manage situations with an economic and business nature, especially with regard to effectiveness, efficiency, and economicity of entrepreneurial and managerial choices. The topic will be studied in general terms, but with a continuous reference to the pharmaceutical context, in terms of production (industry), distribution (pharmacies), and research (laboratories). Therefore, students will be provided with: a) theoretical knowledge on business economics; b) practical professional skills.
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