Università Roma Tre

Students learn methodological elements of Social Network Analysis, combined with other analytical tools such as Text Mining, applied to economic and business contexts. The study is not only theoretical but also focused on the practical application of these techniques through the use of specific software tools.

In the second part, the course focuses on acquiring managerial and strategic knowledge, including the study of leadership principles, team management, strategic communication techniques, and problem-solving for change management, as well as design thinking and innovation management.

Below is a more detailed overview of the course content.

Part I: Business Analytics
- Introduction to Social Network Analysis and complex systems
- Network relationships and data collection
- Centrality measures
- Random networks, small-world and scale-free
- Clustering and structural holes
- Network communities
- Key roles in knowledge exchange networks
- Robustness and resilience
- Introduction to diffusion models
- Autocorrelation and QAP
- Introduction to big data analytics
- Honest signals
- Semantic Brand Score

Part II: Business Management
- Problem solving
- Change management
- Leadership
- Teambuilding
- Design Thinking for business strategy and innovation

Software:
- SBS BI, Pajek and Gephi.

Both modules include case studies and practical exercises.

A more detailed program is provided by the teacher on the Moodle platform.

Fronzetti Colladon, A., & Grippa, F. (2025). Leading Meaningful Change. Edward Elgar.

Fronzetti Colladon, A., & Vestrelli, R. (2025). Social Network Analysis and Text Mining for Big Data: The Power of Words and Networks. Routledge.

Elective reading:
- Brown, T. Change by Design, Revised and Updated. ‎Harper Business
- Verganti, R. Overcrowded: Designing Meaningful Products in a World Awash with Ideas. The MIT Press.

All the materials made available by the teacher on the Moodle platform are part of the course and their study is necessary to pass the final exam. They are provided in addition to the textbooks listed here.