Università Roma Tre

Course program

The topics dealt with in the Course are:
 Sustainability in its historical development and in different contexts, from the internal/organizational one to the external/social one up to the global one covered by the Agenda2030. The Course will examine the sustainability of a role (in terms of values, knowledge, skills, and soft skills) within an organizational context; the sustainability of an organizational culture, both at a strategic, relational and communication level (mission, vision, values and the ways of sharing them within a given context), up to the concept of sustainable society.

 Cultural (self-)awareness as a self-developmental, organizational and community awareness process to be implemented through:
a) a growing consciousness of one’s own (cultural) identity;
b) the acquisition of management and (self-)leadership skills, to be built and constantly upgraded;

c) the setting up of activities and policies to set up educational/cultural projects aiming at social cohesion and inclusiveness, at different forms of cultural entrepreneurship, at innovative approaches to curatorial practices;
 Development of the ability of designing organizational strategies aiming at a sustainable development, based on concepts of values and value, and engaging different stakeholders;

 Role of content marketing and content co-creation in designing and implementing organizational strategies.

The Course methodology is based on discussions about readings and presentations with an active participation of students. The main project of the Course will be developed with the participatory action-research methodology. Students will carry out research activities on a topic agreed upon with an Italian cultural institution (ETRU, National Etruscan Museum at Villa Giulia, Rome) aiming at supporting its sustainable development with reference to the Goals and Targets of the Agenda 2030. In this perspective, the cultural awareness of each participant to the Course will be integrated in common reflection both at the individual and learning community levels.

Bibliografia

 WCED, Report of the World Commission on Environment and Development: Our Common Future, 1987 (“Brundtland Report”), Part I (Common Concerns), section 1 (A Threatened Future), § 1 and 2); Part II (Common Challenges), section 9 (The Urban Challenge) §§ 1, 2, and 3.
 Kent E. Portney, Sustainability, Cambridge, Mass., The MIT Press, Chapter 1 “The Concepts of Sustainability”, pp. 1-56.
 Leena Lankoski, Alternative conceptions of sustainability in a business context, in «Journal of Cleaner Production», 139 (2016), pp. 847-857.
 https://sustain.mini.icom.museum/
 Council of Europe Framework Convention on the Value of Cultural Heritage for Society, Faro, 27.X.2005 (Faro Convention; https://rm.coe.int/1680083746).
 Council of Europe, European Landscape Convention (https://rm.coe.int/1680080621)
 A. Lugli, Museologia, Milano 2015
 www.museoetru.it
 C. Smith, The Etruscans: A Very Short Introduction, Oxford 2014, Chapters 1, 3, 9, 11, 12
 The 2020 Rome Charter, www.2020romecharter.org
 UCLG, Culture: 4 th Pillar of Sustainable Development, www.agenda21culture.net
 Theodore Zeldin, An Intimate History of Humanity, Harper Collins Publishers, HarperPerennial, 1996, pp. vii-viii and chapters 8 (How respect has become more desirable than power) and 9 (How those who want neither to give orders nor to receive them can become intermediaries).
 Marc Prensky, Digital Natives, Digital Immigrants, in On the Horizon, MCB University Press, Vol. 9 No. 5, Oct. 2001 and No. 6, Dec. 2001
 Marc Prenksy, Homo Sapiens Digital: From Digital Immigrants and Digital Natives to Digital Wisdom, «Innovate: Journal of Online Education», Vol. 5, Issue 3/2009, Art. 1.
 Erin Kissane, The Elements of Content Strategy, A Book Apart, New York, 2011, pp. 1-37.

Ulteriori letture sostitutive o integrative potranno essere indicate o concordate all’inizio del Corso, sulla base delle necessità dell’aula.