| Persuasive communication
(objectives)
The course aims to provide students with the basic notions of persuasive communication combining the theoretical tools of the discipline that traditionally has dealt with the persuasive uses of language, rhetoric, with the empirical results achieved in the context of the modern cognitive sciences. Specifically, the cognitive foundations of the persuasive uses of language are analyzed with reference to a particular tool of communication: storytelling.
Through the discussion of case studies, such as scientific communication, marketing, advertising and political communication, the course aims to provide students with a general understanding of the fundamental cognitive mechanisms underlying storytelling.
At the end of the course, the student will be able to:
- use the key theoretical concepts developed in the context of rhetoric.
- read and understand experimental scientific articles dealing with issues relating to the cognitive foundations of persuasive processes.
- transfer the theoretical concepts to the analysis of case studies.
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Code
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20710576 |
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Language
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ITA |
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Type of certificate
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Profit certificate
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Credits
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12
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Scientific Disciplinary Sector Code
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M-FIL/05
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Contact Hours
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72
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Type of Activity
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Core compulsory activities
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Teacher
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ADORNETTI INES
(syllabus)
Students are encouraged to subscribe to the course's Moodle page to receive all updates from faculty.
Epidemiology of beliefs: how ideas spread
Emotions and the spread of ideas
Memetics
Cultural evolution.
Psychology of fake news
Conspiracy theories: cognitive explanations
Rhetoric from Aristotle to the present day
Persuasion and storytelling
Cognitive foundations of storytelling
Application cases: science communication, marketing, advertising, political communication.
(reference books)
Programma da 12 cfu: 2 libri + 2 articoli
Libro obbligatorio:
- Piazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma.
1 libro a scelta tra:
- Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna.
- Brotherton R. (2015) Menti sospettose. Perché siamo tutti complottisti. Bollati Boringhieri, Torino.
- Gottschall J. (2021) Il lato oscuro delle storie. Come lo storytelling cementa le società e talvolta le distrugge. Bollati Boringhieri, Torino.
2 articoli a scelta tra i seguenti:
- Bilandzic, H., & Busselle, R. (2013). Narrative persuasion. In “The Sage handbook of persuasion: Developments in theory and practice”, 2, pp. 200-219.
[https://pdfs.semanticscholar.org/3a57/4d2e8dc561c54549e9f9ba854d81769e79e7.pdf]
- Bilandzic, H., Kinnebrock, S., & Klingler, M. (2020). The emotional effects of science narratives: A theoretical framework. Media and Communication, 8(1), 151-163.
[https://www.cogitatiopress.com/mediaandcommunication/article/download/2602/2602]
- Pennycook, G., & Rand, D. G. (2021). The psychology of fake news. Trends in cognitive sciences.
[https://www.sciencedirect.com/science/article/pii/S1364661321000516]
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Dates of beginning and end of teaching activities
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From to |
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Delivery mode
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Traditional
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Attendance
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not mandatory
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Evaluation methods
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A project evaluation
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Teacher
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FERRETTI FRANCESCO
(syllabus)
Epidemiology of Beliefs: How Ideas Spread
Emotions and transmissions of ideas
Memetics
Cultural evolution
Psychology of fake news
Consiracy beliefs and their cognitive foundations
Rhetoric: from Aristotle to modern theories
Persuasion and storytelling
Cognitive foundations of storytelling
Case studies: scientific communication, marketing, advertising, political communication.
(reference books)
Mandatory book:
- Piazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma.
1 book among:
- Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna.
- Brotherton R. (2015) Menti sospettose. Perché siamo tutti complottisti. Bollati Boringhieri, Torino.
- Gottschall J. (2021) Il lato oscuro delle storie. Come lo storytelling cementa le società e talvolta le distrugge. Bollati Boringhieri, Torino.
2 a articles among:
- Bilandzic, H., & Busselle, R. (2013). Narrative persuasion. In “The Sage handbook of persuasion: Developments in theory and practice”, 2, pp. 200-219.
[https://pdfs.semanticscholar.org/3a57/4d2e8dc561c54549e9f9ba854d81769e79e7.pdf]
- Bilandzic, H., Kinnebrock, S., & Klingler, M. (2020). The emotional effects of science narratives: A theoretical framework. Media and Communication, 8(1), 151-163.
[https://www.cogitatiopress.com/mediaandcommunication/article/download/2602/2602]
- Pennycook, G., & Rand, D. G. (2021). The psychology of fake news. Trends in cognitive sciences.
[https://www.sciencedirect.com/science/article/pii/S1364661321000516]
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Dates of beginning and end of teaching activities
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From to |
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Delivery mode
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Traditional
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Attendance
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not mandatory
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Evaluation methods
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A project evaluation
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Università Roma Tre