PERSUASION AND COMUNICATION
(objectives)
The course aims at providing students with the methodology to analyze linguistic tools that create persuasion and to build effective argumentative texts. To this purpose, the basic components of language and communication will be described, and the different dimensions of linguistic variation will be highlighted. The most important figures of speech will be analyzed and classified. Basic elements of argumentation theory will be introduced, with special reference to advertising and journalistic texts.
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