Teaching - Università Roma Tre

MARKETING AND SUSTAINABILITY (objectives)

Code

21201557

Language

ITA

Type of certificate

Profit certificate

Credits

9

Scientific Disciplinary Sector Code

SECS-P/08

Contact Hours

60

Type of Activity

Elective activities

Derived from	21201557 MARKETING AND SUSTAINABILITY in Economics and management LM-77 PRATESI CARLO ALBERTO, (syllabus) Review of the basics of marketing management (analysis, strategy and marketing mix). The basics of business sustainability with particular focus on the food sector. The principles of innovation in the company: conception, development and marketing of new products. (reference books) (2023) Ideazione, sviluppo e marketing dei nuovi prodotti (con A. Geremicca), Edizioni Roma TrE-Press, ISBN 979-12-5977-197-1 (2022) Il cibo perfetto. Aziende, consumatori e impatto ambientale del cibo (con M.Marino) seconda edizione, Edizioni Ambiente, ISBN 978-88-6627-344-8
Dates of beginning and end of teaching activities	From 03/03/2025 to 30/05/2025
Delivery mode	Traditional
Attendance	not mandatory
Evaluation methods	Written test A project evaluation