| MARKETING
(objectives)
Consistently with with the educational objectives of the degree in Economics and Business Management (CLEGA), the main objective of the course is to introduce students to marketing management theory delivering all the basic knowledge preparatory to deepen the study of further specific aspects of the discipline and address the on field situations related to the job.
At the end of the course - thanks also to project work, testimonials and business cases - students will have acquired the ability to understand in which situations marketing has strategic relevance for the company and what information a manager needs to make effective and consistent decisions in terms of product, price, communication and distribution.
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Code
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21201528 |
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Language
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ITA |
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Type of certificate
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Profit certificate
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Credits
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9
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Scientific Disciplinary Sector Code
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SECS-P/08
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Contact Hours
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60
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Type of Activity
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Elective activities
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Derived from
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21201528 MARKETING in Economics and business administration L-18 A - L PRATESI CARLO ALBERTO
(syllabus)
Introduction to marketing and market orientation, context analysis, consumer behavior, demand segmentation, purchasing behavior of organizations, competitor analysis, marketing strategy: targeting, positioning and objectives , business strategy, product and service decisions, pricing, distribution and communication, digital marketing, sustainability in marketing, branding and digital marketing.
(reference books)
Donnelly, Peter, Pratesi, "Marketing" McGraw Hill 8th edition
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Dates of beginning and end of teaching activities
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From 02/10/2024 to 20/12/2024 |
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Delivery mode
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Traditional
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Attendance
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not mandatory
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Evaluation methods
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Written test
A project evaluation
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Derived from
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21201528 MARKETING in Economics and business administration L-18 M - Z MATTIA GIOVANNI
(syllabus)
Introduction to marketing management and market orientation, context analysis, consumer behavior, demand segmentation, business to business marketing, competitors analysis, marketing strategy: target, positioning and objectives, corporate strategy, decisions related to the product and service, price, distribution and communication, digital marketing, CRM, brand management and internationalization.
(reference books)
Peter, Donnelly, Pratesi, Marketing, McGraw Hill (most recent edition).
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Dates of beginning and end of teaching activities
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From 02/10/2024 to 20/12/2024 |
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Delivery mode
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Traditional
At a distance
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Attendance
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not mandatory
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Evaluation methods
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Written test
A project evaluation
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Università Roma Tre