Università Roma Tre

The course aims to provide a solid theoretical and practical understanding of business management, exploring the main concepts, tools, and techniques for the effective leadership of an enterprise.

Main topics:

Fundamentals of Business Economics
Introduction to the business system: nature, functions, and objectives. Relationships with the external and internal environment.

Business Management Processes
Planning, organizing, directing, and controlling as essential management functions.

Resource Analysis and Governance
Management of human, financial, technological, and material resources.

Planning and Control Tools
Financial statements, budgeting, management control, cost analysis, and performance evaluation.

Business Strategy and Decision-Making Processes
Strategy formulation and implementation, SWOT analysis, evaluation of the competitive environment.

Organizational Management
Organizational structures, coordination models, decision-making processes, and change management.

Operational Aspects and Process Management
Marketing, finance, production processes, quality management, logistics, and supply chain management.

Innovation and Sustainability
Product and process innovation, corporate social responsibility, sustainable development.

The course integrates business theory and practice, with concrete examples, case studies, and practical tools to prepare students to effectively manage an enterprise in dynamic and competitive contexts.

Sciarelli S., La gestione dell'impresa. Tra teoria e pratica aziendale CEDAM