Teaching - Università Roma Tre

MARKETING (objectives)

Code

21201528

Language

ITA

Type of certificate

Profit certificate

Credits

9

Scientific Disciplinary Sector Code

SECS-P/08

Contact Hours

60

Type of Activity

Related or supplementary learning activities

Group: A - L

Teacher	PRATESI CARLO ALBERTO (syllabus) Introduction to marketing and market orientation, context analysis, consumer behavior, demand segmentation, purchasing behavior of organizations, competitor analysis, marketing strategy: targeting, positioning and objectives , business strategy, product and service decisions, pricing, distribution and communication, digital marketing, sustainability in marketing, branding and digital marketing. (reference books) Donnelly, Peter, Pratesi, "Marketing" McGraw Hill 8th edition
Dates of beginning and end of teaching activities	From to
Delivery mode	Traditional
Attendance	not mandatory
Evaluation methods	Written test A project evaluation

Group: M - Z

Teacher	MATTIA GIOVANNI (syllabus) Introduction to marketing management and market orientation, context analysis, consumer behavior, demand segmentation, business to business marketing, competitors analysis, marketing strategy: target, positioning and objectives, corporate strategy, decisions related to the product and service, price, distribution and communication, digital marketing, CRM, brand management and internationalization. (reference books) Peter, Donnelly, Pratesi, Marketing, McGraw Hill (most recent edition).
Dates of beginning and end of teaching activities	From to
Delivery mode	Traditional At a distance
Attendance	not mandatory
Evaluation methods	Written test A project evaluation