Derived from
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20710576 Persuasive communication in Information , publishing, Journalism LM-19 FERRETTI FRANCESCO, ADORNETTI INES
(syllabus)
Epidemiology of Beliefs: How Ideas Spread Emotions and transmissions of ideas Memetics Cultural evolution Psychology of fake news Consiracy beliefs and their cognitive foundations Rhetoric: from Aristotle to modern theories Persuasion and storytelling Cognitive foundations of storytelling Case studies: scientific communication, marketing, advertising, political communication.
(reference books)
Mandatory book:
- Piazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma.
1 book among: - Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna. - Brotherton R. (2015) Menti sospettose. Perché siamo tutti complottisti. Bollati Boringhieri, Torino. - Gottschall J. (2021) Il lato oscuro delle storie. Come lo storytelling cementa le società e talvolta le distrugge. Bollati Boringhieri, Torino.
2 a articles among:
- Bilandzic, H., & Busselle, R. (2013). Narrative persuasion. In “The Sage handbook of persuasion: Developments in theory and practice”, 2, pp. 200-219. [https://pdfs.semanticscholar.org/3a57/4d2e8dc561c54549e9f9ba854d81769e79e7.pdf]
- Bilandzic, H., Kinnebrock, S., & Klingler, M. (2020). The emotional effects of science narratives: A theoretical framework. Media and Communication, 8(1), 151-163. [https://www.cogitatiopress.com/mediaandcommunication/article/download/2602/2602]
- Pennycook, G., & Rand, D. G. (2021). The psychology of fake news. Trends in cognitive sciences. [https://www.sciencedirect.com/science/article/pii/S1364661321000516]
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