Teacher
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GHERARDI DE CANDEI FIORENZA
(syllabus)
- THE CULTURAL INDUSTRY - MUSIC AND AUDIOVISUAL JOBS - ARTISTIC IDENTITY - SWOT ANALYSIS - MARKETING PLAN - TIME MANAGEMENT - PROMOTION STRATEGIES - NEW MEDIA AND JOURNALISM - COMMUNICATION PLAN - SOCIAL MANAGEMENT - PORTFOLIO (BIO, PHOTOS, CV, VIDEO, ETC.) - CASE STUDIES - PR - BUSINESS PLAN
(reference books)
Ayroldi, A. [con il contributo di Fiorenza Gherardi de Candei, Sabrina Pecoraro] (2023). Fatti e Misfatti dell’industria musicale italiana. Roma: Arcana
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