Università Roma Tre

The most important objective of the course is to describe and to explain that the verbal and iconic strategies of the Adv messages are not a specific use of the common language, but they have to be considered elements of a separate code.
The blends present in the slogans, in the tv commercials, in the jingles, etc. as well as those used in the brands or into the packaging represent a sort of icono-texts, marked by a grammar and a series of unique rules.
The focuses of the courses are four: 1. Texts and hybridisms; 2. Phantawords; 3. Functions and strategies of valorizationa; 4. Naming activity, brands and identities.

Catricalà Pubblicità fa rima con assertività (dispensa)
Catricalà I cataloghi di vendita per corrispodenza, Firenze, Aida.
Catricalà M. One thousand and one ways of reading a brand , Symbolon 4.
Acquaviva P. Il nome , Roma, Carocci.
Baldini. P. Fantaparole.