Persuasive communication
(objectives)
The course aims to provide students with the basic notions of persuasive communication combining the theoretical tools of the discipline that traditionally has dealt with the persuasive uses of language, rhetoric, with the empirical results achieved in the context of the modern cognitive sciences. Specifically, the cognitive foundations of the persuasive uses of language are analyzed with reference to a particular tool of communication: storytelling.
Through the discussion of case studies, such as scientific communication, marketing, advertising and political communication, the course aims to provide students with a general understanding of the fundamental cognitive mechanisms underlying storytelling.
At the end of the course, the student will be able to:
- use the key theoretical concepts developed in the context of rhetoric. - read and understand experimental scientific articles dealing with issues relating to the cognitive foundations of persuasive processes. - transfer the theoretical concepts to the analysis of case studies.
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Code
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20710576 |
Language
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ITA |
Type of certificate
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Profit certificate
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Credits
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12
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Scientific Disciplinary Sector Code
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M-FIL/05
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Contact Hours
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72
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Type of Activity
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Core compulsory activities
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Teacher
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FERRETTI FRANCESCO
(syllabus)
Epidemiology of Beliefs: How Ideas Spread Emotions and transmissions of ideas Memetics Cultural evolution Psychology of fake news Consiracy beliefs and their cognitive foundations Rhetoric: from Aristotle to modern theories Persuasion and storytelling Cognitive foundations of storytelling Case studies: scientific communication, marketing, advertising, political communication.
(reference books)
Mandatory book:
- Piazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma.
1 book among: - Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna. - Brotherton R. (2015) Menti sospettose. Perché siamo tutti complottisti. Bollati Boringhieri, Torino. - Gottschall J. (2021) Il lato oscuro delle storie. Come lo storytelling cementa le società e talvolta le distrugge. Bollati Boringhieri, Torino.
2 a articles among:
- Bilandzic, H., & Busselle, R. (2013). Narrative persuasion. In “The Sage handbook of persuasion: Developments in theory and practice”, 2, pp. 200-219. [https://pdfs.semanticscholar.org/3a57/4d2e8dc561c54549e9f9ba854d81769e79e7.pdf]
- Bilandzic, H., Kinnebrock, S., & Klingler, M. (2020). The emotional effects of science narratives: A theoretical framework. Media and Communication, 8(1), 151-163. [https://www.cogitatiopress.com/mediaandcommunication/article/download/2602/2602]
- Pennycook, G., & Rand, D. G. (2021). The psychology of fake news. Trends in cognitive sciences. [https://www.sciencedirect.com/science/article/pii/S1364661321000516]
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Dates of beginning and end of teaching activities
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From to |
Delivery mode
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Traditional
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Attendance
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not mandatory
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Evaluation methods
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A project evaluation
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Teacher
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ADORNETTI INES
(syllabus)
Epidemiology of Beliefs: How Ideas Spread Emotions and transmissions of ideas Memetics Cultural evolution Psychology of fake news Consiracy beliefs and their cognitive foundations Rhetoric: from Aristotle to modern theories Persuasion and storytelling Cognitive foundations of storytelling Case studies: scientific communication, marketing, advertising, political communication.
(reference books)
Mandatory book:
- Piazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma.
1 book among: - Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna. - Brotherton R. (2015) Menti sospettose. Perché siamo tutti complottisti. Bollati Boringhieri, Torino. - Gottschall J. (2021) Il lato oscuro delle storie. Come lo storytelling cementa le società e talvolta le distrugge. Bollati Boringhieri, Torino.
2 a articles among:
- Bilandzic, H., & Busselle, R. (2013). Narrative persuasion. In “The Sage handbook of persuasion: Developments in theory and practice”, 2, pp. 200-219. [https://pdfs.semanticscholar.org/3a57/4d2e8dc561c54549e9f9ba854d81769e79e7.pdf]
- Bilandzic, H., Kinnebrock, S., & Klingler, M. (2020). The emotional effects of science narratives: A theoretical framework. Media and Communication, 8(1), 151-163. [https://www.cogitatiopress.com/mediaandcommunication/article/download/2602/2602]
- Pennycook, G., & Rand, D. G. (2021). The psychology of fake news. Trends in cognitive sciences. [https://www.sciencedirect.com/science/article/pii/S1364661321000516]
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Dates of beginning and end of teaching activities
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From to |
Delivery mode
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Traditional
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Attendance
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not mandatory
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Evaluation methods
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A project evaluation
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