Derived from
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21210116 ECONOMICS AND BUSINESS MANAGEMENT in Economics and business administration L-18 P - Z PEZZI ALBERTO, PRINCIPATO LUDOVICA
(syllabus)
The course analyzes the main characteristics of business management and it is divided into didactic modules. Themes related to enterprises and entrepreneurial aims (The enterprise and its role; The enterprise and its environment )are studied in depth in the first module. Business strategies and business development paths (Business strategy management; Competitive strategies and market analysis models; business development strategies) are analyzed in the second module. In the third module business functions and business operations management, with reference in particular to management techniques and assessment techniques of business efficiency (Production; Finance; Marketing; Management techniques and applications) are studied in depth.
(reference books)
Sciarelli S., (XII ed. 2022) La gestione dell’impresa. Tra teoria e pratica aziendale, CEDAM;
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