PRINCIPATO LUDOVICA
(syllabus)
The course analyzes the main characteristics of business management, and it is divided into didactic modules. In the first module students will deep dive into themes related to enterprises and entrepreneurial aims: The enterprise and its role; The enterprise and its environment.. Business strategies and business development paths (Business strategy management; Competitive strategies and market analysis models; business development strategies) are analyzed in the second module. In the third module business functions and business operations management, with reference to management techniques and assessment techniques of business efficiency (Production; Finance; Marketing; Management techniques and applications).
(reference books)
For both attending and not-attending students: Sciarelli S., (XII ed. 2022) La gestione dell’impresa. Tra teoria e pratica aziendale, CEDAM; ALL except chapter 18.
|