Università Roma Tre

The course Cultural Marketing Lab aims to teach students marketing policies of artistic and cultural institutions. Through direct contact with realities of artistic and cultural sectors and industries, students will learn the tools available in these fields, and will learn to use the principles of marketing to improve the market performances.
At the end of the course students will:
1) share the language of a marketing director of artistic and cultural institutions;
2) learn a working method to solve the classic problems of strategic and operational marketing of artistic and cultural institutions;
3) develop the typical skills of problem solving, team work and public presentations.