Università Roma Tre

1. The concept of business system.
2. The transactional and competitive environment.
3. Theories on entrepreneurial goals.
4. Stakeholder theory.
5. The management cycle: the organizational function.
6. The directional cycle: directional control.
7. The management cycle: the management of resources.
8. The directional cycle: directional control.
9. Overall strategies.
10. Market positioning and SWOT analysis.
11. Competitive strategies.
12. Marketing: product policy.
13. Marketing: pricing policy and promotional policy.
14. Marketing: distribution policy.
15. Production management.
16. Logistics and inventory management techniques.
17. Financial management.
18. The choice of financing sources and financial leverage.
19. Techniques for evaluating investment projects.
20. Planning financial choices.
21. Financial statement analysis by indices: notes.
22. The evaluation of the economic - structural potential.
23. The budget construction process.
24. Analysis of distribution costs.
25. The evaluation of company performance.

Slides del docente