Università Roma Tre

In today's world, dominated by digital, communication has become fundamental in every role. Also - we could say above all - for scientists, in particular those who deal with food and wine culture.
The course aims to understand and deepen the communication process in science, in food and wine science, mainly through the most important digital channels and social media (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok). From digital communications to scientific and food and wine journalism, from influencer marketing to social media strategy, the course will provide the tools to navigate and be successful in the current digital communication era.
You will have the opportunity to get to know and learn how to manage social media through concrete activities. There will also be an opportunity to meet and interact with various communicators: journalists, communication managers and chefs.
A prejudice surrounds the world of scientific communication: the idea that scientists cannot make themselves understood well by the general public. Together we will work to defeat it, through the search of the right balance between the complexity of food and wine science and culture, and the need to make it accessible to all through good communication.

The lessons will address the following themes:
- What is communication? (communication, marketing, journalism)
- Communication models and tools in Science
- Wordpress
- Fake news and how to fight them
- The Digital Revolution
- Internet, Google and indexing
- Facebook and Facebook Ads
- Instagram and Instagram Ads
- LinkedIn
- Twitter and Twitter Ads
- Tik Tok
- YouTube
- The activity of the social media manager
- How to practice and communicate food sustainability

- Silvia Bencivelli, Francesco P. De Ceglia, “Comunicare la Scienza”, 2013, Carocci editore, Roma. Versione cartacea
- Daniele Gouthier, “Scrivere di Scienza. Esercizi e buone pratiche per divulgatori, giornalisti, insegnanti e divulgatori”, 2019, Codice edizioni, Torino. Reperibile anche in versione e-book
- Nico Petrelli, “Il giornalismo scientifico”, 2021, Carocci editore, Roma