Università Roma Tre

The course in Business Economics and Management has the following learning objectives:
1) To read and interpret how businesses operate in today's world;
2) To know and discuss the basic processes of business management;
3) To know and apply the tools for analysing the evolution of the competitive environment in which businesses operate;
4) Know and apply the basic operational tools for taking managerial decisions;
5) To create the basis to be able to deepen, later in the courses of interest to the students, specific management processes.
6) To deepen, in the special part, the aspects of strategic planning and marketing.

To achieve these objectives, the course makes use of active and interactive teaching.

In particular, these are the topics of the course:
Enterprise and its economic and social role
Enterprise and the environmental context
The enterprise system and stakeholders
The strategic management of the enterprise
Competitive strategies
Development strategies
Enterprise organisation
Management planning
The management control system
The production process
Corporate finance management
Marketing management
The drafting of the marketing plan

S. Sciarelli, La Gestione dell'impresa, Wolters Kluver, XXII edizione, 2022
In particolare, CAPP. 1, 2, 3, 5, 6, 7, 8, 9, 10, 14, 15

A. Ferrandina, Il Piano Marketing, Dario Flaccovio Editore, 2023

Lecturer's slides