STATISTICS FOR MANAGEMENT
(objectives)
The course intends to provide the necessary tools for the design, processing and analysis of data in the managerial field. The course introduces the student to statistical methodologies for market research, for the analysis of satisfaction and for business decisions. The theoretical part will be supported by an applied part on real data and case studies from marketing and management through the use of appropriate statistical software (such as Minitab, SPSS). Students will be taught not only the theoretical aspect of the models but also the main application contexts and their use using appropriate statistical software. The Statistics for Management course teaches how to manage a statistical survey from its planning to the analysis and commentary of the data.
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