Teacher
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GHERARDI DE CANDEI FIORENZA
(syllabus)
Artistic identity Marketing analysis Self-promotion skills Press-kit and communication strategies PR Press office strategies Project management Business plan Social media management Crowdfunding Time management
(reference books)
A. Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith "Value Proposition Design", Edizioni LSWR E. De Bono "Buona Idea. Esercizi per il pensiero creativo", Erickson P. Kotler "Marketing 5.0", HOEPLI
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