Università Roma Tre

Course program

The topics dealt with in the Course are:

▪ Sustainability in its historical development and in different contexts, from the internal/organizational to the external/social one up to the SDGs, i.e. from the sustainability of a role (in terms of values, knowledge, skills and soft skills) within an organizational contest to the sustainability of an organizational (cultural) identity, both at a strategic and a relational (communication) level (mission, vision, values and the ways of sharing them within a given context), up to the concept of sustainable society.

▪ Cultural (self-)awareness as a self-developmental, organizational and community awareness process to be implemented through:

a) a growing consciousness of one’s own cultural identity;
b) the acquisition of leadership and management skills, to be built and constantly upgraded;
c) the setting up of activities and policies to set up educational/cultural projects aiming at social cohesion and inclusiveness, at different forms of cultural entrepreneurship, at innovative approaches to curatorial practices;

▪ the role of content marketing and content co-creation in organizational strategies, and the ability of building sustainable, value(s)-based models of content management with the engagement of different audiences and communities.


The Course methodology is based on discussions about readings and presentations with an active participation of students. The main project of the Course will be developed with the action research methodology: students will carry out research activities on a theme assigned by a cultural institution based in Rome in which to develop a cultural leadership approach with reference to the Goals and Targets of the 2030 Agenda. In this perspective, the cultural awareness of each participant to the Course will be integrated in the individual and common reflection.

Bibliografia/Readings

 WCED, Report of the World Commission on Environment and Development: Our Common Future , 1987 (“Brundtland Report”), Part I.1 and I.2, II.9.I, II.9.II.1,2,3.

 1. Kent E. Portney, Sustainability , Cambridge, Mass., The MIT Press, Chapter 1 “The Concepts of Sustainability”, pp. 1-56.

 Leena Lankoski, Alternative conceptions of sustainability in a business context , in «Journal of Cleaner Production», 139 (2016), pp. 847-857.

 Council of Europe Framework Convention on the Value of Cultural Heritage for Society, Faro, 27.X.2005 (Faro Convention; https://rm.coe.int/1680083746)

 Council of Europe, European Landscape Convention (https://rm.coe.int/1680080621)

 Arnold van der Valk, Introduction: sharing knowledge – stories, maps and design , in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - histori cal Landscape and its European Dimension , Amsterdam University Press, 2010, pp. 365-85 2. Theodore Zeldin, An Intimate History of Humanity , Harper Collins Publishers, HarperPerennial, 1996, pp. vii-viii and chapters 8 (How respect has become more desirable than power) and 9 (How those who want neither to give orders nor to receive them can become intermediaries).

 The Festival of the Middle Ages. Short presentation for the Master’s Degree “Cultural Leadership” Spring School of the Universities of Groningen and Roma Tre, The Royal Netherlands Institute of Rome, April 6, 2017

 Chris Wickham, Medieval Europe. From the Breakup of the Western Roman Empire to the Reformation , Yale University Press, New Haven and London, 20161, 2017 paperback edition pp. 1-21 and 252-7, plus maps

 Georges Duby, The Three Orders. Feudal Society Imagined, The University of Chicago Press, 1980, pp. vii-viii, 1-9 and 354-6.

 Marc Prensky, Digital Natives, Digital Immigrants , in On The Horizon, MCB University Press, Vol. 9 No. 5, Oct. 2001 and No. 6, Dec. 2001

 Marc Prenksy, Homo Sapiens Digital: From Digital Immigrants and Digital Natives to Digital Wisdom, «Innovate: Journal of Onlie Educations», Vol. 5, Issue 3/2009, Art. 1.

 Erin Kissane, The Elements of Content Strategy, A Book Apart, New York, 2011, pp. 1-37.

 S. Addamiano, Living and Communication in a Changing Information Society: The Relevance and Impact of Big Data, «Journal of Media Research», Vol. 10, Issue 2(28), 2017, pp. 5-17 (http://www.mrjournal.ro/docs/R2/28JMR1-1.pdf).

One of the following readings/Uno dei seguenti articoli:

 Alister Scott, Beyond the conventional: Meeting the challenges of landscape governance within the European Landscape Convention? , in «Journal of Environmental Management», 92 (2011), pp. 2754-62

 Marie Stenseke, Local participation in cultural landscape maintenance: Lessons from Sweden , in «Land Use Policy», 26 (2009), pp. 214-23

 Sebastian Eiter, Marte Lange Vik, Public participation in landscape planning: Effective methods for implementing the European Landscape Convention in Norway , in «Land Use Policy», 44 (2015), pp. 44-53.

One of the following readings/Uno dei seguenti articoli:

 Carsten Paludan-Müller, Actors and orders: the shaping of landscapes and identities , in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension , Amsterdam University Press, 2010, pp.53-66 2.

 (for those fond of archaeology): Graham Fairclough and Heleen van Londen, Changing landscape of archaeology and heritage, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension

Ulteriori letture sostitutive o integrative potranno essere indicate all’inizio del Corso.
Substitute or supplementary readings could be indicated at the beginning of the Course.