LABORATORY: CREATING A CULTURAL BUSINESS
(objectives)
The workshop is part of the DAMS training activities and is aimed at developing managerial and organizational skills for the creation of companies whose main mission is cultural planning. By examining three main actions such as production, programming and promotion, we intend to provide a basic knowledge of the functioning of the cultural production sector. In a first phase, the lessons are aimed at explaining and specifying in particular the terminology and the various interlocutors of reference, to get to the guidelines and strategies that characterise the world of cultural enterprises. The goal is to highlight common elements, taking into account the complexity and diversity of both the legal and planning worlds of business and cultural bodies. The following phase has the objective of making students measure with a guided design test, aimed at verifying the realization of a creative idea. During the workshop, students will acquire basic elements of cultural planning and managerial skills for planning, analysis of sustainability and realization of cultural projects.
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