(objectives)
The course illustrates the structure, the operation and the functioning of the companies active in the production, distribution, theatrical, television and web, of films and audiovisuals. This knowledge is not useful to those students who propose to engage in these economic activities, but also to others. Even those who want to express themselves more in terms of creativity and authorship need to better interface with those who then have to manage a film product towards the market. The course will deal with these themes, also projecting into the new digital and Internet scenarios that concern not only the production chain but also the marketing and the possible analysis with big data.
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