Università Roma Tre

The course is part of the learning activities devoted to develop the knowledge of mass media and marketing.
Specifically, the course aims at creating a basic understanding of business and marketing management and therefore a strong knowledge of Tv market, Tv companies and marketing.
The course will have a business-oriented approach with a constant reference to case studies and market analysis.
In addition, students will have the opportunity of (i) interacting with managers from the industry to deepen some of the main topics of the course and (ii) experiencing teamworking activities to test and strengthen their knowledge.