Università Roma Tre

Below, some points addressed during the lessons:
- books, readers, publishers in today's Italy: some numbers;
- market trends: best sellers, "supereconomic", ebooks;
- the size of the book: the book as a text, the book as an artifact, the book as a commodity;
- the book before printing and printing before the book industry: the "historicity" of the book;
- Platonic interlude: the Phaedrus and the critique of writing;
- the passage from the scroll to the codex, the story of the manuscript book, from typography to industry;
- birth and development of the book industry: technical innovations, public and editorial "genres";
- the great dichotomy: "instrument books" and "books of various kinds" (and the "book of culture"?);
- orient oneself in the editorial offer: rankings, types, "editorial genres",
- the physiognomy of the publisher and the organization of the catalog: the series (thematic areas, graphic choices, formats, installations);
- the book, the text, the paratext;
- starting from Genette: the material form as the primary paratext;
- is the digital "book" still a book?;
- editorial choices 1: look for ideas to turn into books; themes, authors, editorial styles, recipients, between readings and conversations;
- editorial choices 2.: the reasons for the text, the costs of the book, the commercial possibilities;
- the care of the catalog: spending budget and editorial plans including news, reprints, new editions, series passages; long seller and "slow seller";
- the paperback/paperback/economic: enhancement of the catalog and expansion of the market;
- the publishing contract and copyright;
- the editorial work between series standards and textual specificities;
- the phases of the editorial work from editing to "visa is printed";
- the communication of the book: not only reviews;
- the sales office and promotion: "sell in", "sell out", "yield", sales analysis;
- the book in the bookshop and the "sales channels": hyper production, "product life cycle".

-Enrico Mistretta; L' editoria. Un'industria dell'artigianato; Il Mulino Bologna, 2006;
-Alberto Cadioli, Giuliano Vigini; Storia dell'editoria italiana dall'Unità ad oggi. Un profilo introduttivo;Editrice Bibliografica, 2012;
-Lodovica Braida; Stampa e cultura in Europa; Laterza Roma-Bari, 2000;
-Gian Arturo Ferrari; Libro; Bollati Boringhieri Torino, 2014; dal capitolo 13 "L'editoria industriale" fino alla fine;
-Guglielmo Cavallo; " Del rotolo, del codice e di altri aspetti della cultura antica e medievale", pagg. 9-11. Articolo scaricabile dal sito del docente