Università Roma Tre

BUSINESS ECONOMICS AND MANAGEMENT PROGRAM

1. The concept of business system.
2. The transactional and competitive environment.
3. Theories on entrepreneurial purposes.
4. The stakeholder theory.
5. The management cycle: the organizational function.
6. The directional cycle: directional control.
7. The management cycle: the management of resources.
8. The directional cycle: directional control.
9. The overall strategies.
10. Market positioning and SWOT analysis.
11. Competitive strategies.
12. Marketing: the product policy.
13. Marketing: the price policy and the promotional policy.
14. Marketing: the distribution policy.
15. Production management.
16. Logistics and inventory management techniques.
17. Financial management.
18. The choice of funding sources and financial leverage.
19. Techniques for evaluating investment projects.
20. Planning of financial choices.
21. The balance sheet analysis by indices: outline.
22. The evaluation of the economic - structural potential.
23. The budgeting process.
24. Analysis of distribution costs.
25. Evaluation of company performance.

Sergio Sciarelli, la gestione dell’impresa, WKI