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21210169 INTERNATIONAL BUSINESS MANAGEMENT in Economics and management LM-77 FAGGIONI FRANCESCA, ROSSI MARCO VALERIO
(syllabus)
1. Globalization of the markets and Global value Chains 2. The internationalization of companies: theories 3. Internationalization strategies 4. Start up and development of the internationalization process 5. Analysis of the attractiveness of international markets 6. Internationalization procedure 7. Elements of penetration of international markets through the levers of the Marketing Mix 8. The internationalization of the value chain activities (production, research and development, sales, distribution) 9. The social responsibility of international companies
(reference books)
UNCTAD – World Investment Report 2021 (overview)( Limitatamente ai flussi FDI e alla resilienza delle MNE) UNCTAD – World Investment Report 2019 (Overview) (UNCTAD/WIR/2019 (Overview))(limitatamente alle SEZ) UNCTAD - World Investment Report 2020 (Overview) (UNCTAD/WIR/2020 (Overview)) (Effetto della pandemia) UNCTAD – World Investment Report 2013 (pag. 122-174) UNCTAD - World Investment Report 2022 (overview) Mihir A. Desai, The Decentering of the Global Firm, World Economy, 32, 2009, pp. 1271-1290 MARAFIOTI E., PERRETTI F. (a cura di), Strategie di Internazionalizzazione, Milano, EGEA, 2020 (chapters n.5 and n.8 excluded). F. Faggioni(2019) Offshoring vs reshoring. Dalla strategia di internazionalizzazione al design dei network manifatturieri, F.Angeli, Milano. The slides on the website of the course represents an integral part of the program
For non-attending students and for those who do not develop the PW, in addition to the reference texts, the following documents and articles are required:
1. Center For Creative Leadership, (2014), Leader effectiveness and Culture: The Globe Study. https://gdl29.files.wordpress.com/2014/03/globestudy.pdf 2. OECD. (2015). Principles of Corporate Governance https://www.oecd.org/daf/ca/Corporate-Governance-Principles-ENG.pdf
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