Derived from
|
21201557 MARKETING AND SUSTAINABILITY in Economics and management LM-77 PRATESI CARLO ALBERTO
(syllabus)
First part: the marketing management and it's pillars: analytical, strategic and operational phase Second part: introduction to product innovation: technological scenarios, concept design and evaluation, the launch of new products, startups innovative entrepreneurship third part: environmental and business sustainability: the relationship between environment impact and marketing management. Responsible and sustainable marketing. Business cases and decision making in controversial situations.
(reference books)
Marino M., Pratesi C.A, “Cibo perfetto. Aziende, consumatori e impatto ambientale del cibo” Edizioni Ambiente 2022; handouts and bibliography suggested by the teacher
|