Università Roma Tre

The course aims to develop the treatment of the following thematic areas:

New scientific and technological knowledge.
The creative process.
The use of the multimedia network and some changes in the market.
The orientation of the market and the industrial apparatus towards the production of innovative services.
The advent of the "light" enterprise based on access to the enjoyment of services through the network and on external collaboration.
The new services.
The field of culture and in particular the development of the "experience" industry.
The change in marketing activity in the emerging sectors of the modern economy.
Intangible assets and in particular knowledge as a strategic factor in business management.
Business Model and Digitalization.
Routine and Innovation.
Innovation and organizational structures.
Knowledge management and Innovation.

L. Marchegiani, “Digital Transformation and Knowledge Management”, Routledge-Giappichelli Studies in Business and Management, 2021.