Università Roma Tre

Below are some of the points addressed during the lessons:

- books, readers, publishers in today's Italy: some numbers;
- market trends: best sellers, "super cheap", ebooks;
- the dimensions of the book: the book as a text, the book as an artifact, the book as a commodity;
- the book before printing and printing before the book industry: the "historicity" of the book;
- Platonic interlude: the Phaedrus and the critique of writing;
- the passage from the scroll to the codex, the story of the manuscript book, from typography to industry;
- birth and development of the book industry: technical innovations, publics and publishing "genres";
- the great dichotomy: "tool books" and "miscellaneous books" (and the "book of culture"?);
- orienting oneself in the editorial offer: classifications, typologies, "editorial genres",
- the physiognomy of the publisher and the organization of the catalog: the series (thematic areas, graphic choices, formats, layouts);
- the book, the text, the paratext;
- starting with Genette: the material form as primary paratext;
- is the digital "book" still a book?
- editorial choices 1: looking for ideas to turn into books; themes, authors, editorial styles, recipients, between readings and conversations;
- the editorial choices 2: the reasons for the text, the costs of the book, the commercial possibilities;
- the care of the catalog: budget spending and publishing plans between new releases, reprints, new editions, passages of series; long seller and "slow seller";
- the paperback/paperback/economical: enhancement of the catalog and expansion of the market;
- the publishing contract and copyright;
- editorial work between series standards and textual specificity;
- the phases of editorial work, from editing to "visa si stampi";
- the communication of the book: not only reviews;
- the sales office and promotion: "sell in", "sell out", "returns", sales analysis;
- the book in the bookshop and the "sales channels": hyper production, "product life cycle".

-Enrico Mistretta; L' editoria. Un'industria dell'artigianato; Il Mulino Bologna, 2006;
-Alberto Cadioli, Giuliano Vigini; Storia dell'editoria italiana dall'Unità ad oggi. Un profilo introduttivo;Editrice Bibliografica, 2012;
-Lodovica Braida; Stampa e cultura in Europa; Laterza Roma-Bari, 2000;
-Gian Arturo Ferrari; Libro; Bollati Boringhieri Torino, 2014; dal capitolo 13 "L'editoria industriale" fino alla fine;
-Guglielmo Cavallo; " Del rotolo, del codice e di altri aspetti della cultura antica e medievale", pagg. 9-11. Article downloadable from the teacher's website