Teacher
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Fabiano Andrea
(syllabus)
• Introduction to fundamentals of business management • Introduction to fundamentals of marketing management • The communication system and media companies • The Tv ecosystem • Business models of Tv companies • Revenue models of Tv companies • Offering models of Tv companies • Tv distribution technologies • History, evolution and main characteristics of the Tv market • Marketing of Tv companies: main activities, tools and sources • Scheduling • Advertising • Pay Tv
(reference books)
Marketing, VI Edizione – Peter, Donnelly Jr., Pratesi – Mc Graw Hill - Capitoli 1, 4 e 7
Economia e management dei media – Perretti, Basaglia – Egea - Capitoli 1 (paragrafi 1.1, 1.2) e 3 (paragrafi da 3.1 a 3.4)
Marketing Televisivo – A cura di Nardello, Pratesi – Ilsole24ore/Rai Eri - Capitolo 7
TvBrand – Mattiacci, Militi – Fausto Lupetti Editore - Capitolo 1
Il docente metterà a disposizione degli studenti i materiali utilizzati durante le lezioni.
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