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21210169 INTERNATIONAL BUSINESS MANAGEMENT in Economics and management LM-77 FAGGIONI FRANCESCA, VICENTINI SILVIA
(syllabus)
1. Globalization of the markets and Global value Chains 2. The internationalization of companies: theories 3. Internationalization strategies 4. Start up and development of the internationalization process 5. Analysis of the attractiveness of international markets 6. Internationalization procedure 7. Elements of penetration of international markets through the levers of the Marketing Mix 8. The internationalization of the value chain activities (production, research and development, sales, distribution) 9. The social responsibility of international companies
(reference books)
UNCTAD – World Investment Report 2019 (Overview) (UNCTAD/WIR/2019 (Overview)) UNCTAD - World Investment Report 2020 (Overview) (UNCTAD/WIR/2020 (Overview)) UNCTAD – World Investment Report 2013 (pag. 122-174) Mihir A. Desai, The Decentering of the Global Firm, World Economy, 32, 2009, pp. 1271-1290 C. DEMATTE', F. PERRETTI, E. MARAFIOTI (a cura di), Strategie di Internazionalizzazione, Milano, EGEA, 2013 (chapters n.7 and n.9 excluded). F. Faggioni(2019) Offshoring vs reshoring. Dalla strategia di internazionalizzazione al design dei network manifatturieri, F.Angeli, Milano. The slides on the website of the course represents an integral part of the program
For non-attending students and those who do not develop the PW, in addition to the reference texts, the following documents and articles are required:
1. Center For Creative Leadership, (2014), Leader effectiveness and Culture: The Globe Study. https://gdl29.files.wordpress.com/2014/03/globestudy.pdf 2. OECD. (2015). Principles of Corporate Governance https://www.oecd.org/daf/ca/Corporate-Governance-Principles-ENG.pdf
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