Derived from
|
21210167 BUSINESS STRATEGY in Economics and management LM-77 PEZZI ALBERTO
(syllabus)
The course aims at providing students with a good understanding of the theory and practice of strategic managing an organization, with particular reference to the concepts, tools and contexts of the managerial processes focused on formulating and implementing a strategy. Both the program and the teaching methods will be based on a problem-solving and real-life approach, with the objective of facilitating the development of diagnostic and critical skills, and the ability to selectively apply theories, methods, and techniques to various industry and company contexts. In details: 1 – Defining and understanding strategic management 2 – External and internal analysis of the environment 3 – Business strategy: formulation, development and control 4 – Corporate strategy: Diversification and management of multiple SBUs 5 – Organization, ownership and collaboration strategies 6 – Financial performance and sustainability of strategy
(reference books)
Gandellini G., Pezzi A., Venanzi D. (2012), Strategy for Action I: The Logic and Context of Strategic Management, Springer, Berlin Gandellini G., Pezzi A., Venanzi D. (2012), Strategy for Action II: Strategy Formulation, Development, and Control, Springer, Berlin The papers published on the course web page are a part of the teaching material.
|