Teaching - Università Roma Tre

Persuasive communication (objectives)

Code

20710576

Language

ITA

Type of certificate

Profit certificate

Credits

12

Scientific Disciplinary Sector Code

M-FIL/05

Contact Hours

72

Type of Activity

Core compulsory activities

Teacher	FERRETTI FRANCESCO (syllabus) Theoretical foundations of rhetoric Persuasion and narrative Cognitive foundations of storytelling Epidemiology of beliefs Memetics Cultural evolution Cases study: scientific communication, marketing, advertising, political communication. (reference books) Mandatory books: - Piazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma. - Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna. Two papers among: - Acerbi, A. (2019). Cognitive attraction and online misinformation. Palgrave Communications, 5(1), 1-7. [https://www.nature.com/articles/s41599-019-0224-y.pdf] - Bilandzic, H., & Busselle, R. (2013). Narrative persuasion. In “The Sage handbook of persuasion: Developments in theory and practice”, 2, pp. 200-219. [https://pdfs.semanticscholar.org/3a57/4d2e8dc561c54549e9f9ba854d81769e79e7.pdf] - Bilandzic, H., Kinnebrock, S., & Klingler, M. (2020). The emotional effects of science narratives: A theoretical framework. Media and Communication, 8(1), 151-163. [https://www.cogitatiopress.com/mediaandcommunication/article/download/2602/2602] - Falk, E., & Scholz, C. (2018). Persuasion, influence, and value: Perspectives from communication and social neuroscience. Annual review of psychology, 69, 329-356. [https://www.annualreviews.org/doi/pdf/10.1146/annurev-psych-122216-011821]
Dates of beginning and end of teaching activities	From 01/10/2020 to 22/12/2020
Delivery mode	Traditional
Attendance	not mandatory
Evaluation methods	A project evaluation

Teacher	ADORNETTI INES (syllabus) Theoretical foundations of rhetoric Persuasion and narrative Cognitive foundations of storytelling Epidemiology of beliefs Memetics Cultural evolution Cases study: scientific communication, marketing, advertising, political communication. (reference books) Mandatory books: - Piazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma. - Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna. Two papers among: - Acerbi, A. (2019). Cognitive attraction and online misinformation. Palgrave Communications, 5(1), 1-7. [https://www.nature.com/articles/s41599-019-0224-y.pdf] - Bilandzic, H., & Busselle, R. (2013). Narrative persuasion. In “The Sage handbook of persuasion: Developments in theory and practice”, 2, pp. 200-219. [https://pdfs.semanticscholar.org/3a57/4d2e8dc561c54549e9f9ba854d81769e79e7.pdf] - Bilandzic, H., Kinnebrock, S., & Klingler, M. (2020). The emotional effects of science narratives: A theoretical framework. Media and Communication, 8(1), 151-163. [https://www.cogitatiopress.com/mediaandcommunication/article/download/2602/2602] - Falk, E., & Scholz, C. (2018). Persuasion, influence, and value: Perspectives from communication and social neuroscience. Annual review of psychology, 69, 329-356. [https://www.annualreviews.org/doi/pdf/10.1146/annurev-psych-122216-011821]
Dates of beginning and end of teaching activities	From 01/10/2020 to 22/12/2020
Delivery mode	Traditional
Attendance	not mandatory
Evaluation methods	A project evaluation