| MARKETING
(objectives)
Consistently with with the educational objectives of the degree in Economics and Business Management (CLEGA), the main objective of the course is to introduce students to marketing management theory delivering all the basic knowledge preparatory to deepen the study of further specific aspects of the discipline and address the on field situations related to the job.
At the end of the course - thanks also to project work, testimonials and business cases - students will have acquired the ability to understand in which situations marketing has strategic relevance for the company and what information a manager needs to make effective and consistent decisions in terms of product, price, communication and distribution.
|
|
Code
|
21201528 |
|
Language
|
ITA |
|
Type of certificate
|
Profit certificate
|
| Module:
(objectives)
The main objective of the Marketing course is the introduction to the theory and practice of marketing management. The student will have the opportunity to understand when marketing is of strategic importance to the company and what information a manager needs to make decisions regarding product, price, communication and distribution.
|
|
Code
|
21201528-2 |
|
Language
|
ITA |
|
Type of certificate
|
Profit certificate
|
|
Credits
|
3
|
|
Scientific Disciplinary Sector Code
|
SECS-P/08
|
|
Contact Hours
|
20
|
|
Type of Activity
|
Core compulsory activities
|
|
Teacher
|
PRINCIPATO LUDOVICA
(syllabus)
Introduction to marketing management and market orientation, context analysis, consumer behavior, demand segmentation, business to business marketing, competitors analysis, marketing strategy: target, positioning and objectives, corporate strategy, decisions related to the product and service, price, distribution and communication, digital marketing, CRM, brand management and internationalization.
(reference books)
Peter, Donnelly, Pratesi, Marketing, McGraw Hill (most recent edition)
|
|
Dates of beginning and end of teaching activities
|
From to |
|
Delivery mode
|
At a distance
|
|
Attendance
|
not mandatory
|
|
Evaluation methods
|
Written test
Oral exam
|
|
|
| Module:
(objectives)
The main objective of the Marketing course is the introduction to the theory and practice of marketing management. The student will have the opportunity to understand when marketing is of strategic importance to the company and what information a manager needs to make decisions regarding product, price, communication and distribution.
|
|
Code
|
21201528-1 |
|
Language
|
ITA |
|
Type of certificate
|
Profit certificate
|
|
Credits
|
6
|
|
Scientific Disciplinary Sector Code
|
SECS-P/08
|
|
Contact Hours
|
40
|
|
Type of Activity
|
Core compulsory activities
|
|
Teacher
|
PRATESI CARLO ALBERTO
(syllabus)
Introduction to marketing management and market orientation, context analysis, consumer behavior, demand segmentation, business to business marketing, competitors analysis, marketing strategy: target, positioning and objectives, corporate strategy, decisions related to the product and service, price, distribution and communication, digital marketing, CRM, brand management and internationalization.
(reference books)
Peter, Donnelly, Pratesi, Marketing, McGraw Hill (most recent edition)
|
|
Dates of beginning and end of teaching activities
|
From to |
|
Delivery mode
|
Traditional
|
|
Attendance
|
not mandatory
|
|
Evaluation methods
|
Written test
A project evaluation
|
|
|
|
Università Roma Tre