Derived from
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21201557 MARKETING AND SUSTAINABILITY in Economics and management LM-77 PRATESI CARLO ALBERTO
(syllabus)
First part: the marketing management and it's pillars: analytical, strategic and operational phase Second part: introduction to product innovation: technological scenarios, concept design and evaluation, the launch of new products, startups innovative entrepreneurship third part: environmental and business sustainability: the relationship between environment impact and marketing management. Responsible and sustainable marketing. Business cases and decision making in controversial situations.
(reference books)
handouts and bibliography suggested by the teacher
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