GATTA VALERIO
(syllabus)
The course focuses on the following issues: - The notion of Digital Society - Digital communication strategies and tools - Statistical analysis of communication plans - SEO content optimization and use of the WordPress platform - Sustainable mobility: presentation of PUMS and Living Lab - TRElab presentatione The course guides students in acquiring tools to design and analyze a digital communication plan in the sustainable mobility field
(reference books)
Ciaran Rogers, Daniel Rowles, 2019. Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast, Kogan Page
Technical presentations and reference sitography
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