Università Roma Tre

The course aims to provide students with the basic notions of persuasive communication as it is conceived within the discipline that traditionally has focused on the persuasive uses of language: rhetoric. Specifically, the persuasive uses of language are analyzed with reference to a particular tool of communication: storytelling.

Through the discussion of case studies, such as scientific communication, marketing, advertising and political communication, the course aims to provide students with a general understanding of the fundamental cognitive mechanisms underlying storytelling.