Teaching - Università Roma Tre

MARKETING (objectives)

Code

21201528

Language

ITA

Type of certificate

Profit certificate

Module: (objectives)

Code

21201528-2

Language

ITA

Type of certificate

Profit certificate

Credits

3

Scientific Disciplinary Sector Code

SECS-P/08

Contact Hours

20

Type of Activity

Related or supplementary learning activities

Teacher	Palma Andrea
Dates of beginning and end of teaching activities	From 16/09/2019 to 14/12/2019
Attendance	not mandatory

Module: (objectives)

Code

21201528-1

Language

ITA

Type of certificate

Profit certificate

Credits

6

Scientific Disciplinary Sector Code

SECS-P/08

Contact Hours

40

Type of Activity

Related or supplementary learning activities

Teacher	PRATESI CARLO ALBERTO (syllabus) Introduction to marketing management and market orientation, context analysis, consumer behavior, demand segmentation, business to business marketing, competitors analysis, marketing strategy: target, positioning and objectives, corporate strategy, decisions related to the product and service, price, distribution and communication, digital marketing, CRM, brand management and internationalization. (reference books) Peter, Donnelly, Pratesi, Marketing, McGraw Hill (most recent edition) Kotler, Keller, Ancarani, Costabile, Marketing management, Pearson 2017
Dates of beginning and end of teaching activities	From 16/09/2019 to 14/12/2019
Delivery mode	Traditional
Attendance	not mandatory
Evaluation methods	Written test A project evaluation