Università Roma Tre

Marketing research represents a crucial source of information for profit and non-profit organizations to develop market sensitiveness and optimize marketing decisions (strategical as well as tactical).

The course aims to provide students for knowledge and capabilities to manage a research process within a realistic context, especially with regard to:

• methodological foundations and operative tools of marketing research;
• setting of marketing research approach to the specific marketing problem;
• planning and execution of a research process;
• data analysis and explanation;
• effective presentation of a research result to management.