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Derived from
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21201517 BUSINESS PLANNING in Economics and Management LM-77 PEZZI ALBERTO
(syllabus)
The course mainly consists in classroom lectures, case discussions, simulations, and practical exercises; in the second part of the course, selected presentations about real-life experiences will be offered by outside speakers.
The course aims at providing students with a good understanding of the theory and practice of entrepreneurship.
During the course, students develop a business plan.
(reference books)
immons J., Zacharakis A., Spinelli S., Business plans that work, McGraw-Hill, 2011
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Università Roma Tre