Università Roma Tre

The aim of the course is to provide methods and techniques preparatory to the
understanding, analysis and implementation of socio-economic research. The student will acquire
skills in the field of social research methodology, political-economic analysis, of
marketing, communication with particular reference to crisis management (old medianew
media), building the "brand identity" and positioning the product in the market
of reference.

R. Baldassari, Titolo, testi e comunicazione, FrancoAngeli 2008

R. Baldassari, Giornalismo, informazione e comunicazione, Marsilio 2014